santa-monica-massage-treatment-center-12 · L3 - Massage · Santa Monica (Pacific South)
Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)
| Option | List | Sell | Effective Margin | Units QTD | GB QTD |
|---|---|---|---|---|---|
| 60-Minute Custom Massage with Aromatherapy, Hot Towel, and Foot Ref... | $115.00 | $73.60 | 0.0% | 0 | $0.00 |
| 60-Minute Custom Massage with Aromatherapy, Hot Towel, and Foot Ref... | $115.00 | $70.00 | 25.0% | 9 | $630.00 |
| 60-Minute Swedish Massage with Aromatherapy and Hot Towel | $110.00 | $69.00 | 25.0% | 4 | $276.00 |
| 90-Minute Custom Massage with Aromatherapy and Hot Towel | $150.01 | $89.00 | 25.0% | 13 | $1,157.00 |
| 90-Minute Custom Massage with Aromatherapy and Hot Towel | $150.00 | $100.50 | 0.0% | 0 | $0.00 |
| 60-Minute Swedish Massage with Aromatherapy and Hot Towel | $110.00 | $70.40 | 0.0% | 0 | $0.00 |
Activity Timeline (sorted newest first)
- 2025-09-01 Margin change on 90-Minute Custom Massage with Aromatherapy and Hot Towel — 29.1% → 25.0% analysed below
- 2025-09-01 Margin change on 60-Minute Swedish Massage with Aromatherapy and Hot Towel — 29.7% → 25.0% analysed below
- 2025-09-01 Margin change on 60-Minute Custom Massage with Aromatherapy, Hot Towel, and Foot Ref... — 30.5% → 25.0% analysed below
- 2025-04-01 Margin change on 90-Minute Custom Massage with Aromatherapy and Hot Towel — 40.0% → 32.0%
- 2025-04-01 Margin change on 60-Minute Swedish Massage with Aromatherapy and Hot Towel — 43.3% → 32.0%
- 2025-04-01 Margin change on 60-Minute Custom Massage with Aromatherapy, Hot Towel, and Foot Ref... — 37.2% → 32.0%
- 2025-03-20 Price change on 90-Minute Custom Massage with Aromatherapy and Hot Towel — $100.50 → $89.00
3-Comparison — 90-Minute Custom Massage with Aromatherapy and Hot Towel santa-monica-massage-treatment-center-12
Margin: 29.1% → 25.0% (-4.1pp)
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 3.4% | 1.2% | -65.2% | 0.0% | n/a | -5.2% | -60.0% | didnt work |
| GB/UDV | $3.06 | $1.07 | -65.2% | $0.00 | n/a | -3.1% | -62.1% | |
| MVR/UDV | $0.45 | $-0.11 | -125.7% | $0.00 | n/a | +14.4% | -140.1% |
3-Comparison — 60-Minute Swedish Massage with Aromatherapy and Hot Towel santa-monica-massage-treatment-center-12
Margin: 29.7% → 25.0% (-4.7pp)
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 1.7% | 3.0% | +74.0% | 0.0% | n/a | -11.7% | +85.7% | worked |
| GB/UDV | $1.19 | $2.07 | +74.0% | $0.00 | n/a | -11.5% | +85.5% | |
| MVR/UDV | $0.23 | $0.29 | +29.5% | $0.00 | n/a | -3.4% | +32.9% |
3-Comparison — 60-Minute Custom Massage with Aromatherapy, Hot Towel, and Foot Ref... santa-monica-massage-treatment-center-12
Margin: 30.5% → 25.0% (-5.5pp)
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 2.7% | 1.2% | -55.3% | 0.0% | n/a | -11.6% | -43.6% | didnt work |
| GB/UDV | $1.87 | $0.84 | -55.3% | $0.00 | n/a | -11.1% | -44.2% | |
| MVR/UDV | $0.27 | $0.05 | -80.1% | $0.00 | n/a | -3.4% | -76.8% |
SF Context
Churn-threat classification from sales cases and tasks: sf data insufficient
No churn-threat keywords detected in recent cases or tasks.