sakina-salon-spa-wellness-4 · L3 - Massage · Catonsville (East)
Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)
| Option | List | Sell | Effective Margin | Units QTD | GB QTD |
|---|---|---|---|---|---|
| 90-Minute + Express facial, Coconut Oil + Sinus Drainage Face and Scalp Massage | $179.99 | $109.00 | 37.0% | 6 | $713.94 |
| 45 -Minute Swedish Massage + Express Facial, Back Scrub and Hand or Foot Scrub. | $100.00 | $70.00 | 0.0% | 0 | $0.00 |
| 70-Minute Swedish Massage + Express Facial, Back scrub and Hand or Foot scrub | $149.99 | $94.00 | 36.9% | 8 | $823.92 |
Activity Timeline (sorted newest first)
- 2026-03-29 Price change on 90-Minute + Express facial, Coconut Oil + Sinus Drainage Face and Scalp Massage — $109.00 → $118.99 analysed below
- 2026-03-13 Price change on 70-Minute Swedish Massage + Express Facial, Back scrub and Hand or Foot scrub — $94.00 → $102.99 analysed below
- 2026-03-01 Margin change on 70-Minute Swedish Massage + Express Facial, Back scrub and Hand or Foot scrub — 30.9% → 35.0%
3-Comparison — 90-Minute + Express facial, Coconut Oil + Sinus Drainage Face and Scalp Massage sakina-salon-spa-wellness-4
Price: $109.00 → $118.99
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 0.7% | 1.8% | +177.7% | 0.6% | +228.0% | +12.6% | +165.1% | worked |
| GB/UDV | $0.71 | $2.15 | +203.2% | $0.60 | +258.1% | +13.2% | +190.0% | |
| MVR/UDV | $0.21 | $0.58 | +181.0% | $0.13 | +347.2% | +39.1% | +142.0% |
3-Comparison — 70-Minute Swedish Massage + Express Facial, Back scrub and Hand or Foot scrub sakina-salon-spa-wellness-4
Price: $94.00 → $102.99
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 1.3% | 2.5% | +87.6% | 1.1% | +129.6% | -8.8% | +96.4% | worked |
| GB/UDV | $1.88 | $3.12 | +66.4% | $1.14 | +174.9% | -7.5% | +73.9% | |
| MVR/UDV | $0.40 | $0.90 | +124.3% | $0.22 | +299.4% | -96.3% | +220.6% |
SF Context
Churn-threat classification from sales cases and tasks: sf data insufficient
No churn-threat keywords detected in recent cases or tasks.