sage-moon-wellness-2  ·  L3 - Massage  ·  Newport News (East)

Owner: Courtney Rossi  ·  Manager: Lindsey Meszaros  ·  Division: Hampton Roads  ·  Stage:  ·  PDS: Massage - Swedish

Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)

OptionListSell Effective MarginUnits QTDGB QTD
90min Massage $155.00 $89.00 35.0% 2 $178.00
Two 90min Massages $310.00 $159.00 0.0% 0 $0.00
Two 60min Massages $250.00 $119.00 0.0% 0 $0.00
Holiday Pampering Package: 60min Massage with Aromatherapy, Hot Tow... $165.00 $99.00 0.0% 0 $0.00
60min Massage $125.00 $69.00 35.0% 3 $207.00

Activity Timeline (sorted newest first)

Signing signals (blue) are recent SF task completions or opportunity field changes — they may precede the margin/price shift appearing in billing data, because only vouchers sold AFTER the signing date bill at the new rate.

3-Comparison — 90min Massage sage-moon-wellness-2

Change anchor: 2026-01-10  ·  102d since change
Price: $79.00 → $89.00

Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.

Metric Before 30dAfter 30dΔ vs Before YoYΔ vs YoY Peer Δ (bf→after)Δ vs Peer Verdict
CVR 1.6% 2.2% +32.7% 0.0% n/a -27.5% +60.1% worked
GB/UDV $1.30 $1.94 +49.5% $0.00 n/a -26.3% +75.8%
MVR/UDV $0.33 $0.34 +3.5% $0.00 n/a -26.9% +30.4%

3-Comparison — 60min Massage sage-moon-wellness-2

Change anchor: 2025-12-21  ·  122d since change
Price: $59.00 → $69.00

Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.

Metric Before 30dAfter 30dΔ vs Before YoYΔ vs YoY Peer Δ (bf→after)Δ vs Peer Verdict
CVR 3.3% 3.3% -0.1% 0.0% n/a -10.6% +10.5% worked
GB/UDV $1.95 $2.27 +16.2% $0.00 n/a -11.5% +27.7%
MVR/UDV $0.45 $0.45 -0.1% $0.00 n/a -98.8% +98.7%
Promo-spend flag. GB/UDV improved but MVR/UDV did not — gains were likely absorbed by ILS / push campaigns. Investigate promo attribution before concluding the change worked.

SF Context

Churn-threat classification from sales cases and tasks: sf data insufficient

No churn-threat keywords detected in recent cases or tasks.

0 recent case(s) and 0 recent task(s) in 730-day lookback.