ryan-crawford-salon-18  ·  L3 - Massage  ·  Colorado Springs (Mountain)

Owner: Merchant Support  ·  Manager: Ankur Goyal  ·  Division: Colorado Springs  ·  Stage:  ·  PDS: Massage - Deep Tissue

Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)

OptionListSell Effective MarginUnits QTDGB QTD
Three 60-Minute Full Body Massages $450.00 $225.00 0.0% 0 $0.00
One 60-Minute Full Body Massage $160.01 $89.00 0.0% 0 $0.00
One 60-Min Full Body Massage and One 60-Min Facial $300.00 $195.00 0.0% 0 $0.00
One 90-Minute Full Body Massage $250.00 $139.00 0.0% 0 $0.00

Activity Timeline (sorted newest first)

Signing signals (blue) are recent SF task completions or opportunity field changes — they may precede the margin/price shift appearing in billing data, because only vouchers sold AFTER the signing date bill at the new rate.

3-Comparison — One 60-Minute Full Body Massage ryan-crawford-salon-18

Change anchor: 2025-09-01  ·  233d since change
Margin: 50.0% → 35.0% (-15.0pp)

Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.

Metric Before 30dAfter 30dΔ vs Before YoYΔ vs YoY Peer Δ (bf→after)Δ vs Peer Verdict
CVR 2.5% 3.2% +27.4% 0.0% n/a -6.7% +34.1% didnt work
GB/UDV $1.90 $2.87 +51.2% $0.00 n/a -11.2% +62.4%
MVR/UDV $0.74 $0.88 +19.2% $0.00 n/a +118.4% -99.2%
Promo-spend flag. GB/UDV improved but MVR/UDV did not — gains were likely absorbed by ILS / push campaigns. Investigate promo attribution before concluding the change worked.

3-Comparison — One 90-Minute Full Body Massage ryan-crawford-salon-18

Change anchor: 2025-10-01  ·  203d since change
Margin: 50.0% → 35.0% (-15.0pp)

Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.

Metric Before 30dAfter 30dΔ vs Before YoYΔ vs YoY Peer Δ (bf→after)Δ vs Peer Verdict
CVR 0.0% 0.7% n/a 0.0% n/a -9.5% n/a insufficient data
GB/UDV $0.00 $1.01 n/a $0.00 n/a -4.6% n/a
MVR/UDV $0.00 $0.28 n/a $0.00 n/a -19.4% n/a

SF Context

Churn-threat classification from sales cases and tasks: sf data insufficient

No churn-threat keywords detected in recent cases or tasks.

0 recent case(s) and 0 recent task(s) in 730-day lookback.