royal-thai-wellness · L3 - Massage · New York (Northeast)
Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)
| Option | List | Sell | Effective Margin | Units QTD | GB QTD |
|---|---|---|---|---|---|
| 120 Minutes: Choice of Massage | $250.00 | $120.00 | 0.0% | 0 | $0.00 |
| 90 Minutes: Choice of Massage | $200.00 | $130.00 | 32.0% | 3 | $390.00 |
| 60 Minutes: Choice of Massage | $140.00 | $98.00 | 31.0% | 2 | $196.00 |
Activity Timeline (sorted newest first)
- 2025-12-11 Price change on 60 Minutes: Choice of Massage — $79.99 → $98.00 analysed below
- 2025-12-05 Price change on 90 Minutes: Choice of Massage — $95.00 → $130.00 analysed below
3-Comparison — 60 Minutes: Choice of Massage royal-thai-wellness
Price: $79.99 → $98.00
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 2.0% | 3.2% | +59.2% | 0.0% | n/a | -0.3% | +59.5% | worked |
| GB/UDV | $1.78 | $3.12 | +75.6% | $0.00 | n/a | +0.9% | +74.7% | |
| MVR/UDV | $0.25 | $0.73 | +195.0% | $0.00 | n/a | -96.2% | +291.2% |
3-Comparison — 90 Minutes: Choice of Massage royal-thai-wellness
Price: $95.00 → $130.00
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 3.9% | 1.1% | -72.6% | 0.0% | n/a | -23.3% | -49.3% | didnt work |
| GB/UDV | $3.89 | $1.38 | -64.4% | $0.00 | n/a | -20.3% | -44.1% | |
| MVR/UDV | $0.70 | $0.05 | -92.2% | $0.00 | n/a | -133.9% | +41.7% |
SF Context
Churn-threat classification from sales cases and tasks: sf data insufficient
No churn-threat keywords detected in recent cases or tasks.