royal-spa-31 · L3 - Massage · Creve Coeur (Midwest)
Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)
| Option | List | Sell | Effective Margin | Units QTD | GB QTD |
|---|---|---|---|---|---|
| One 60-Minute Swedish Couples Massage | $135.00 | $109.00 | 0.0% | 0 | $0.00 |
| One 60-Minute Deep Tissue Massage | $80.00 | $59.00 | 0.0% | 0 | $0.00 |
| One 60-Minute Deep Tissue with Hot Stone Treatment Couples Massage | $180.01 | $139.00 | 25.0% | 1 | $139.00 |
Activity Timeline (sorted newest first)
- 2025-11-01 Margin change on One 60-Minute Deep Tissue with Hot Stone Treatment Couples Massage — 30.0% → 26.7% analysed below
3-Comparison — One 60-Minute Deep Tissue with Hot Stone Treatment Couples Massage royal-spa-31
Change anchor: 2025-11-01
· 172d since change
Margin: 30.0% → 26.7% (-3.3pp)
Margin: 30.0% → 26.7% (-3.3pp)
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 1.9% | 2.0% | +6.7% | 0.0% | n/a | +22.0% | -15.3% | didnt work |
| GB/UDV | $2.62 | $2.80 | +6.7% | $0.00 | n/a | +23.1% | -16.4% | |
| MVR/UDV | $0.39 | $0.42 | +8.2% | $0.00 | n/a | +82.7% | -74.5% |
SF Context
Churn-threat classification from sales cases and tasks: sf data insufficient
No churn-threat keywords detected in recent cases or tasks.