royal-hands-1-2 · L3 - Massage · 70503 (South Central)
Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)
| Option | List | Sell | Effective Margin | Units QTD | GB QTD |
|---|---|---|---|---|---|
| 90 min Swedish Massage | $140.00 | $98.00 | 30.0% | 6 | $588.00 |
| 60 min Swedish Massage | $100.00 | $70.00 | 30.0% | 8 | $560.00 |
Activity Timeline (sorted newest first)
- 2025-09-30 Price change on 90 min Swedish Massage — $75.00 → $98.00 analysed below
- 2025-09-30 Price change on 60 min Swedish Massage — $65.00 → $70.00 analysed below
3-Comparison — 90 min Swedish Massage royal-hands-1-2
Price: $75.00 → $98.00
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 5.2% | 2.3% | -56.6% | 0.0% | n/a | +1.3% | -57.9% | didnt work |
| GB/UDV | $4.64 | $2.86 | -38.3% | $0.00 | n/a | +0.3% | -38.6% | |
| MVR/UDV | $0.95 | $0.64 | -32.2% | $0.00 | n/a | +7.1% | -39.4% |
3-Comparison — 60 min Swedish Massage royal-hands-1-2
Price: $65.00 → $70.00
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 3.3% | 5.5% | +65.6% | 0.0% | n/a | +5.4% | +60.2% | worked |
| GB/UDV | $2.79 | $5.23 | +87.6% | $0.00 | n/a | +3.1% | +84.6% | |
| MVR/UDV | $0.58 | $0.98 | +68.1% | $0.00 | n/a | +18.7% | +49.5% |
SF Context
Churn-threat classification from sales cases and tasks: sf data insufficient
No churn-threat keywords detected in recent cases or tasks.