rosewood-spa-3 · L3 - Massage · Rockville (East)
Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)
| Option | List | Sell | Effective Margin | Units QTD | GB QTD |
|---|---|---|---|---|---|
| 50 Minute Swedish Massage + 60 Minute Customized Facial Package | $259.00 | $181.30 | 30.0% | 14 | $2,538.20 |
| 3 Pack of Deep Tissue Massages | $357.00 | $235.62 | 30.0% | 2 | $471.24 |
| 50-Minute Deep-Tissue Massage | $119.00 | $83.30 | 30.0% | 12 | $999.60 |
| 80-Minute Deep-Tissue Massage | $139.01 | $84.99 | 0.0% | 0 | $0.00 |
| 2 Pack of Deep Tissue Massages | $238.00 | $161.84 | 30.0% | 4 | $647.36 |
| 80-minute Deep Tissue + Hot Stone + Scalp Massage | $174.00 | $121.80 | 0.0% | 0 | $0.00 |
| 5 Pack of Deep Tissue Massages | $595.00 | $380.80 | 0.0% | 0 | $0.00 |
Activity Timeline (sorted newest first)
- 2025-10-01 Margin change on 50-Minute Deep-Tissue Massage — 32.5% → 30.0% analysed below
- 2025-10-01 Margin change on 50 Minute Swedish Massage + 60 Minute Customized Facial Package — 33.6% → 30.0% analysed below
3-Comparison — 50-Minute Deep-Tissue Massage rosewood-spa-3
Margin: 32.5% → 30.0% (-2.5pp)
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 2.9% | 1.6% | -47.2% | 0.0% | n/a | -32.5% | -14.6% | didnt work |
| GB/UDV | $2.97 | $1.29 | -56.5% | $0.00 | n/a | -30.5% | -26.0% | |
| MVR/UDV | $0.69 | $0.26 | -61.4% | $0.00 | n/a | -33.8% | -27.6% |
3-Comparison — 50 Minute Swedish Massage + 60 Minute Customized Facial Package rosewood-spa-3
Margin: 33.6% → 30.0% (-3.6pp)
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 1.9% | 0.8% | -58.9% | 0.0% | n/a | +10.0% | -68.9% | didnt work |
| GB/UDV | $3.80 | $1.41 | -63.0% | $0.00 | n/a | +8.4% | -71.4% | |
| MVR/UDV | $0.78 | $0.37 | -51.9% | $0.00 | n/a | +121.4% | -173.3% |
SF Context
Churn-threat classification from sales cases and tasks: sf data insufficient
No churn-threat keywords detected in recent cases or tasks.