rite-touch-massage-2 · L3 - Massage · Decatur (Southeast)
Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)
| Option | List | Sell | Effective Margin | Units QTD | GB QTD |
|---|---|---|---|---|---|
| 90-min Therapeutic Deep Tissue Massage | $100.00 | $79.00 | 25.0% | 17 | $1,343.00 |
| 60-Minute Therapeutic Deep Tissue Massage | $80.00 | $59.00 | 25.0% | 12 | $708.00 |
Activity Timeline (sorted newest first)
- 2026-02-01 Margin change on 90-min Therapeutic Deep Tissue Massage — 32.6% → 25.0% analysed below
- 2026-02-01 Margin change on 60-Minute Therapeutic Deep Tissue Massage — 28.7% → 25.0% analysed below
3-Comparison — 90-min Therapeutic Deep Tissue Massage rite-touch-massage-2
Margin: 32.6% → 25.0% (-7.6pp)
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 2.6% | 2.4% | -8.3% | 0.0% | n/a | -13.0% | +4.6% | didnt work |
| GB/UDV | $2.17 | $2.26 | +4.3% | $0.00 | n/a | -9.3% | +13.7% | |
| MVR/UDV | $0.48 | $0.39 | -19.2% | $0.00 | n/a | -184.1% | +164.8% |
3-Comparison — 60-Minute Therapeutic Deep Tissue Massage rite-touch-massage-2
Margin: 28.7% → 25.0% (-3.7pp)
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 2.9% | 1.1% | -61.4% | 0.0% | n/a | -16.4% | -45.0% | didnt work |
| GB/UDV | $1.95 | $0.75 | -61.5% | $0.00 | n/a | -11.9% | -49.6% | |
| MVR/UDV | $0.29 | $0.07 | -77.5% | $0.00 | n/a | -291.0% | +213.5% |
SF Context
Churn-threat classification from sales cases and tasks: sf data insufficient
No churn-threat keywords detected in recent cases or tasks.