revitalization-spa-and-massage · L3 - Massage · Thousand Oaks (Pacific South)
Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)
| Option | List | Sell | Effective Margin | Units QTD | GB QTD |
|---|---|---|---|---|---|
| 90 Min Swedish Body Massage with One Add On service | $219.98 | $120.00 | 20.0% | 27 | $3,240.00 |
| 60 Min Couples Swedish Body Massage with One Add On Service each | $259.99 | $149.00 | 20.0% | 27 | $4,023.00 |
| 60 Min Combo Massage including 30 Min Foot Reflexology and 30 Min Back Massage | $135.00 | $70.00 | 20.0% | 32 | $2,240.00 |
| 90-Minute Couples Swedish Body Massage with One Add-On Service each | $400.00 | $239.00 | 20.0% | 6 | $1,434.00 |
| 60 Min Swedish Body Massage w One Add On service | $150.00 | $75.00 | 20.0% | 69 | $5,175.00 |
Activity Timeline (sorted newest first)
- 2026-02-01 Margin change on 60 Min Swedish Body Massage w One Add On service — 24.8% → 20.0% analysed below
- 2026-02-01 Margin change on 60 Min Combo Massage including 30 Min Foot Reflexology and 30 Min Back Massage — 24.9% → 20.0% analysed below
- 2026-01-31 Price change on 90 Min Swedish Body Massage with One Add On service — $105.00 → $120.00 analysed below
- 2026-01-31 Price change on 60 Min Swedish Body Massage w One Add On service — $65.00 → $75.00
- 2026-01-31 Price change on 60 Min Combo Massage including 30 Min Foot Reflexology and 30 Min Back Massage — $59.00 → $70.00
- 2026-01-31 Price change on 60 Min Couples Swedish Body Massage with One Add On Service each — $140.00 → $149.00 analysed below
- 2026-01-31 Price change on 90-Minute Couples Swedish Body Massage with One Add-On Service each — $225.00 → $239.00 analysed below
- 2025-09-01 Margin change on 90 Min Swedish Body Massage with One Add On service — 24.7% → 20.0%
- 2025-09-01 Margin change on 60 Min Couples Swedish Body Massage with One Add On Service each — 24.3% → 20.0%
- 2025-08-28 Price change on 60 Min Couples Swedish Body Massage with One Add On Service each — $129.00 → $140.00
- 2025-08-27 Price change on 90 Min Swedish Body Massage with One Add On service — $99.00 → $105.00
3-Comparison — 60 Min Swedish Body Massage w One Add On service revitalization-spa-and-massage
Margin: 24.8% → 20.0% (-4.8pp)
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 2.5% | 2.7% | +6.9% | 3.7% | -27.1% | -6.6% | +13.6% | didnt work |
| GB/UDV | $2.02 | $2.60 | +28.9% | $2.85 | -8.7% | -1.0% | +29.9% | |
| MVR/UDV | $0.40 | $0.31 | -23.0% | $0.49 | -37.3% | -2.9% | -20.1% |
3-Comparison — 60 Min Combo Massage including 30 Min Foot Reflexology and 30 Min Back Massage revitalization-spa-and-massage
Margin: 24.9% → 20.0% (-4.9pp)
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 2.3% | 1.5% | -37.8% | 1.8% | -20.4% | -7.0% | -30.8% | didnt work |
| GB/UDV | $1.70 | $1.29 | -23.7% | $1.28 | +1.4% | -3.5% | -20.2% | |
| MVR/UDV | $0.25 | $0.15 | -40.9% | $0.23 | -36.4% | -3.4% | -37.5% |
3-Comparison — 90 Min Swedish Body Massage with One Add On service revitalization-spa-and-massage
Price: $105.00 → $120.00
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 1.3% | 1.0% | -28.7% | 1.6% | -41.2% | -1.6% | -27.1% | didnt work |
| GB/UDV | $1.64 | $1.38 | -16.1% | $1.94 | -28.9% | +5.1% | -21.2% | |
| MVR/UDV | $0.22 | $0.17 | -19.9% | $0.32 | -44.6% | +15.2% | -35.1% |
3-Comparison — 60 Min Couples Swedish Body Massage with One Add On Service each revitalization-spa-and-massage
Price: $140.00 → $149.00
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 1.5% | 1.8% | +22.7% | 2.4% | -22.5% | +1.1% | +21.6% | worked |
| GB/UDV | $2.20 | $2.76 | +25.5% | $3.16 | -12.7% | +6.7% | +18.8% | |
| MVR/UDV | $0.29 | $0.37 | +24.7% | $0.57 | -35.8% | +18.0% | +6.8% |
3-Comparison — 90-Minute Couples Swedish Body Massage with One Add-On Service each revitalization-spa-and-massage
Price: $225.00 → $239.00
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 0.3% | 0.6% | +97.0% | 0.0% | n/a | +6.0% | +91.0% | worked |
| GB/UDV | $0.70 | $1.47 | +109.3% | $0.00 | n/a | +26.2% | +83.1% | |
| MVR/UDV | $0.10 | $0.20 | +94.6% | $0.00 | n/a | +15.8% | +78.8% |
SF Context
Churn-threat classification from sales cases and tasks: sf data insufficient
No churn-threat keywords detected in recent cases or tasks.