rest-and-relax-bodyworks-1-4 · L3 - Massage · Los Angeles (Pacific South)
Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)
| Option | List | Sell | Effective Margin | Units QTD | GB QTD |
|---|---|---|---|---|---|
| Happy Hour Thursday 60-Minute Combination Massage | $85.00 | $76.50 | 0.0% | 0 | $0.00 |
| 60-Minute Combination Massage | $90.00 | $81.00 | 17.0% | 2 | $162.00 |
| 60-Minute Couples Combination Massage | $110.00 | $99.00 | 17.0% | 6 | $594.00 |
| GIVE THE GIFT OF HEALTH AND HEALING! ONE 50 MIN DEEP TISSUE MASSAGE | $220.00 | $165.00 | 0.0% | 0 | $0.00 |
| GIVE THE GIFT OF MASSAGE! Our highly skilled massage therapists will cus... | $195.00 | $146.25 | 0.0% | 0 | $0.00 |
Activity Timeline (sorted newest first)
- 2026-02-26 Price change on 60-Minute Couples Combination Massage — $162.00 → $99.00 analysed below
3-Comparison — 60-Minute Couples Combination Massage rest-and-relax-bodyworks-1-4
Change anchor: 2026-02-26
· 55d since change
Price: $162.00 → $99.00
Price: $162.00 → $99.00
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 0.8% | 2.6% | +226.7% | 1.1% | +142.0% | +7.1% | +219.5% | inconclusive |
| GB/UDV | $1.29 | $2.57 | +99.6% | $1.64 | +56.6% | +2.0% | +97.6% | |
| MVR/UDV | $0.22 | $0.21 | -2.1% | $0.22 | -1.7% | +10.4% | -12.5% |
Promo-spend flag. GB/UDV improved but MVR/UDV did not — gains were likely absorbed by ILS / push campaigns. Investigate promo attribution before concluding the change worked.
SF Context
Churn-threat classification from sales cases and tasks: sf data insufficient
No churn-threat keywords detected in recent cases or tasks.