renew-ulounge · L3 - Massage · Marietta (Southeast)
Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)
| Option | List | Sell | Effective Margin | Units QTD | GB QTD |
|---|---|---|---|---|---|
| 60-Minute Customized Massage + Hot Towel Upgrade | $120.01 | $99.99 | 0.0% | 0 | $0.00 |
| Two 60-Minute Customized Massages + Hot Towel Upgrade | $188.99 | $127.00 | 0.0% | 0 | $0.00 |
| Hot Stone 60 Minute Massage | $120.00 | $78.00 | 0.0% | 0 | $0.00 |
| Two 60-Minute Customized Massages with Hot Towel Upgrade | $160.00 | $160.00 | 0.0% | 0 | $0.00 |
Activity Timeline (sorted newest first)
- 2025-05-01 Price change on 60-Minute Customized Massage + Hot Towel Upgrade — $65.00 → $99.99 analysed below
- 2025-04-01 Margin change on 60-Minute Customized Massage + Hot Towel Upgrade — 21.0% → 30.0%
3-Comparison — 60-Minute Customized Massage + Hot Towel Upgrade renew-ulounge
Change anchor: 2025-05-01
· 356d since change
Price: $65.00 → $99.99
Price: $65.00 → $99.99
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 1.8% | 4.5% | +145.5% | 0.0% | n/a | +23.5% | +122.0% | didnt work |
| GB/UDV | $1.82 | $4.46 | +145.5% | $0.00 | n/a | +28.3% | +117.2% | |
| MVR/UDV | $0.37 | $0.97 | +160.0% | $0.00 | n/a | +590.8% | -430.8% |
Promo-spend flag. GB/UDV improved but MVR/UDV did not — gains were likely absorbed by ILS / push campaigns. Investigate promo attribution before concluding the change worked.
SF Context
Churn-threat classification from sales cases and tasks: sf data insufficient
No churn-threat keywords detected in recent cases or tasks.