renew-spa-12  ·  L3 - Massage  ·  Fairfax (East)

Owner: Lilian Elena Arriaza Martinez  ·  Manager: Edgar Rolando Flores Davila  ·  Division: DC  ·  Stage:  ·  PDS: Massage - Couples

Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)

OptionListSell Effective MarginUnits QTDGB QTD
120 Min Couples Massage & Hot Stone & Essential Oil & feet scrub $529.00 $370.30 0.0% 0 $0.00
120 Min Couples Massage & Hot Stone & Essential Oil & feet scrub $529.00 $370.30 0.0% 0 $0.00
60 Min Couples Massage & Hot Stone & Essential Oil &feet scrub $309.00 $216.30 0.0% 0 $0.00
60 Min Couples Massage & Hot Stone & Essential Oil &feet scrub $309.00 $216.30 0.0% 0 $0.00
90 Min Couples Massage & Hot Stone & Essential Oil & feet scrub $409.00 $286.30 0.0% 0 $0.00
90 Min Couples Massage & Hot Stone & Essential Oil & feet scrub $409.00 $286.30 0.0% 0 $0.00

Activity Timeline (sorted newest first)

Signing signals (blue) are recent SF task completions or opportunity field changes — they may precede the margin/price shift appearing in billing data, because only vouchers sold AFTER the signing date bill at the new rate.

3-Comparison — 60 Min Couples Massage & Hot Stone & Essential Oil &feet scrub renew-spa-12

Change anchor: 2025-08-01  ·  264d since change
Margin: 100.0% → 45.0% (-55.0pp)

Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.

Metric Before 30dAfter 30dΔ vs Before YoYΔ vs YoY Peer Δ (bf→after)Δ vs Peer Verdict
CVR 0.3% 1.1% +223.1% 0.0% n/a +2.4% +220.7% inconclusive
GB/UDV $0.74 $2.38 +223.1% $0.00 n/a -0.7% +223.8%
MVR/UDV $0.57 $0.55 -2.1% $0.00 n/a +1.4% -3.5%
Promo-spend flag. GB/UDV improved but MVR/UDV did not — gains were likely absorbed by ILS / push campaigns. Investigate promo attribution before concluding the change worked.

3-Comparison — 90 Min Couples Massage & Hot Stone & Essential Oil & feet scrub renew-spa-12

Change anchor: 2025-07-01  ·  295d since change
Margin: 100.0% → 45.0% (-55.0pp)

Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.

Metric Before 30dAfter 30dΔ vs Before YoYΔ vs YoY Peer Δ (bf→after)Δ vs Peer Verdict
CVR 0.7% 0.7% -9.2% 0.0% n/a -4.1% -5.2% didnt work
GB/UDV $2.05 $1.87 -9.2% $0.00 n/a -7.6% -1.6%
MVR/UDV $0.82 $0.32 -61.2% $0.00 n/a -27.7% -33.6%

SF Context

Churn-threat classification from sales cases and tasks: sf data insufficient

No churn-threat keywords detected in recent cases or tasks.

0 recent case(s) and 0 recent task(s) in 730-day lookback.