relief-massage-spa · L3 - Massage · Fort Washington (East)
Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)
| Option | List | Sell | Effective Margin | Units QTD | GB QTD |
|---|---|---|---|---|---|
| 30 Minute Foot reflexology -New customers only | $75.00 | $24.75 | 0.0% | 0 | $0.00 |
| 60 Minute Massage Relaxation Full body Massage- New Customers Only | $130.00 | $65.00 | 33.0% | 1 | $65.00 |
| 75 minute Sciatica and back Pain Therapy - New Customers Only | $200.00 | $88.00 | 0.0% | 0 | $0.00 |
Activity Timeline (sorted newest first)
- 2025-10-01 Price change on 30 Minute Foot reflexology -New customers only — $26.25 → $24.75 analysed below
- 2025-09-26 Price change on 60 Minute Massage Relaxation Full body Massage- New Customers Only — $58.50 → $65.00 analysed below
- 2025-06-29 Price change on 30 Minute Foot reflexology -New customers only — $28.50 → $26.25
- 2025-06-01 Margin change on 75 minute Sciatica and back Pain Therapy - New Customers Only — 45.0% → 32.0% analysed below
- 2025-05-01 Margin change on 60 Minute Massage Relaxation Full body Massage- New Customers Only — 40.9% → 33.0%
- 2025-04-01 Margin change on 30 Minute Foot reflexology -New customers only — 41.3% → 33.0%
3-Comparison — 75 minute Sciatica and back Pain Therapy - New Customers Only relief-massage-spa
Margin: 45.0% → 32.0% (-13.0pp)
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 0.0% | 0.3% | n/a | 0.0% | n/a | -12.0% | n/a | insufficient data |
| GB/UDV | $0.00 | $0.18 | n/a | $0.00 | n/a | -11.3% | n/a | |
| MVR/UDV | $0.00 | $0.00 | n/a | $0.00 | n/a | +83.7% | n/a |
3-Comparison — 60 Minute Massage Relaxation Full body Massage- New Customers Only relief-massage-spa
Price: $58.50 → $65.00
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 0.7% | 0.3% | -56.1% | 0.0% | n/a | +0.9% | -57.0% | worked |
| GB/UDV | $0.57 | $0.21 | -63.4% | $0.00 | n/a | +8.4% | -71.7% | |
| MVR/UDV | $-0.26 | $-0.02 | +90.3% | $0.00 | n/a | +60.4% | +29.9% |
3-Comparison — 30 Minute Foot reflexology -New customers only relief-massage-spa
Price: $26.25 → $24.75
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 0.6% | 0.3% | -48.3% | 0.0% | n/a | -5.4% | -43.0% | worked |
| GB/UDV | $0.17 | $0.08 | -51.3% | $0.00 | n/a | +0.1% | -51.3% | |
| MVR/UDV | $-0.28 | $-0.06 | +79.6% | $0.00 | n/a | +78.6% | +1.1% |
SF Context
Churn-threat classification from sales cases and tasks: sf data insufficient
No churn-threat keywords detected in recent cases or tasks.