release-yoga-18 · L3 - Massage · Akron (Midwest)
Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)
| Option | List | Sell | Effective Margin | Units QTD | GB QTD |
|---|---|---|---|---|---|
| 60-Minute Thai Massage | $90.00 | $40.50 | 40.0% | 12 | $512.10 |
| 60 Minute Thai Massage + Raindrop Reiki | $115.00 | $51.75 | 40.0% | 7 | $373.75 |
| 90-Minute Thai Massage | $120.00 | $52.80 | 40.0% | 9 | $475.20 |
Activity Timeline (sorted newest first)
- 2026-02-05 Price change on 90-Minute Thai Massage — $60.00 → $52.80 analysed below
- 2025-12-07 Price change on 60-Minute Thai Massage — $40.50 → $45.00 analysed below
- 2025-12-04 Price change on 60 Minute Thai Massage + Raindrop Reiki — $51.75 → $57.50 analysed below
- 2025-03-03 Price change on 60-Minute Thai Massage — $36.00 → $41.40
- 2025-03-01 Margin change on 60-Minute Thai Massage — 40.0% → 38.0%
3-Comparison — 60-Minute Thai Massage release-yoga-18
Price: $40.50 → $45.00
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 2.6% | 4.3% | +68.9% | 0.0% | n/a | +11.1% | +57.8% | didnt work |
| GB/UDV | $1.28 | $2.19 | +71.5% | $0.00 | n/a | +7.0% | +64.5% | |
| MVR/UDV | $0.27 | $0.75 | +180.1% | $0.00 | n/a | +267.5% | -87.4% |
3-Comparison — 90-Minute Thai Massage release-yoga-18
Price: $60.00 → $52.80
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 1.8% | 3.4% | +90.9% | 1.6% | +106.6% | -7.3% | +98.1% | worked |
| GB/UDV | $1.16 | $1.94 | +67.0% | $1.11 | +74.1% | -4.7% | +71.6% | |
| MVR/UDV | $0.34 | $0.58 | +69.4% | $0.31 | +83.5% | -211.2% | +280.6% |
3-Comparison — 60 Minute Thai Massage + Raindrop Reiki release-yoga-18
Price: $51.75 → $57.50
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 1.4% | 2.0% | +43.9% | 0.0% | n/a | +4.7% | +39.2% | didnt work |
| GB/UDV | $0.89 | $1.40 | +57.0% | $0.00 | n/a | +4.3% | +52.7% | |
| MVR/UDV | $0.27 | $0.43 | +59.5% | $0.00 | n/a | +785.7% | -726.2% |
SF Context
Churn-threat classification from sales cases and tasks: sf data insufficient
No churn-threat keywords detected in recent cases or tasks.