MarginWatch

releaf-massage-health-spa-2 · L3 - Massage · Mesa (Mountain)

Owner: Merchant Support · Manager: Ankur Goyal · Division: Phoenix · Stage: · PDS: Massage - Hot Stone

Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)

Option	List	Sell	Effective Margin	Units QTD	GB QTD
50-Min Custom Hot Stone Massage – For Two People (Couples Option)	$200.00	$140.00	0.0%	0	$0.00
50-Min Custom Hot Stone Massage – For One Person	$100.00	$70.00	0.0%	0	$0.00

Activity Timeline (sorted newest first)

2026-02-23 Price change on 50-Min Custom Hot Stone Massage – For Two People (Couples Option) — $120.00 → $140.00 analysed below
2025-10-07 Price change on 50-Min Custom Hot Stone Massage – For Two People (Couples Option) — $132.00 → $120.00
2025-10-04 Price change on 50-Min Custom Hot Stone Massage – For One Person — $66.00 → $60.00 analysed below
2025-08-20 Price change on 50-Min Custom Hot Stone Massage – For Two People (Couples Option) — $98.00 → $132.00

Signing signals (blue) are recent SF task completions or opportunity field changes — they may precede the margin/price shift appearing in billing data, because only vouchers sold AFTER the signing date bill at the new rate.

3-Comparison — 50-Min Custom Hot Stone Massage – For One Person releaf-massage-health-spa-2

Change anchor: 2025-10-04 · 200d since change
Price: $66.00 → $60.00

Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.

Metric	Before 30d	After 30d	Δ vs Before	YoY	Δ vs YoY	Peer Δ (bf→after)	Δ vs Peer	Verdict
CVR	2.8%	2.4%	-15.0%	0.0%	n/a	n/a	n/a	insufficient data
GB/UDV	$1.96	$1.60	-18.4%	$0.00	n/a	n/a	n/a
MVR/UDV	$0.59	$0.45	-24.5%	$0.00	n/a	n/a	n/a

Peer data stubbed (Phase 1). Peer cohort query is not yet wired, so the "Δ vs Peer" column shows n/a. Verdict is computed from Before and YoY signals only. Phase 2 will add the real cohort.

3-Comparison — 50-Min Custom Hot Stone Massage – For Two People (Couples Option) releaf-massage-health-spa-2

Change anchor: 2026-02-23 · 58d since change
Price: $120.00 → $140.00

Metric	Before 30d	After 30d	Δ vs Before	YoY	Δ vs YoY	Peer Δ (bf→after)	Δ vs Peer	Verdict
CVR	2.2%	2.9%	+31.5%	0.0%	n/a	n/a	n/a	insufficient data
GB/UDV	$2.67	$4.09	+53.4%	$0.00	n/a	n/a	n/a
MVR/UDV	$0.81	$1.20	+48.3%	$0.00	n/a	n/a	n/a

Peer data stubbed (Phase 1). Peer cohort query is not yet wired, so the "Δ vs Peer" column shows n/a. Verdict is computed from Before and YoY signals only. Phase 2 will add the real cohort.

SF Context

Churn-threat classification from sales cases and tasks: sf data insufficient

No churn-threat keywords detected in recent cases or tasks.

0 recent case(s) and 0 recent task(s) in 730-day lookback.