relaxation-station-11-21 · L3 - Massage · Oklahoma City (South Central)
Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)
| Option | List | Sell | Effective Margin | Units QTD | GB QTD |
|---|---|---|---|---|---|
| One 60-Minute Prenatal Massage | $90.01 | $49.00 | 26.0% | 2 | $98.00 |
| One 60-Minute Swedish Massage | $85.00 | $45.00 | 26.0% | 7 | $315.00 |
| One 60-Minute Reflexology Session | $85.00 | $39.00 | 26.0% | 5 | $195.00 |
| Three 60-Minute Swedish Massages | $255.00 | $125.00 | 0.0% | 0 | $0.00 |
| One 90-Minute Swedish Massage | $105.00 | $55.00 | 26.0% | 13 | $715.00 |
Activity Timeline (sorted newest first)
- 2025-08-01 Margin change on Three 60-Minute Swedish Massages — 35.0% → 26.0% analysed below
- 2025-08-01 Margin change on One 60-Minute Swedish Massage — 33.5% → 26.0% analysed below
- 2025-07-30 Price change on One 60-Minute Swedish Massage — $39.00 → $45.00
3-Comparison — Three 60-Minute Swedish Massages relaxation-station-11-21
Margin: 35.0% → 26.0% (-9.0pp)
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 0.8% | 0.3% | -59.9% | 0.0% | n/a | +8.9% | -68.9% | inconclusive |
| GB/UDV | $0.92 | $0.80 | -12.8% | $0.00 | n/a | +6.7% | -19.6% | |
| MVR/UDV | $0.22 | $0.19 | -13.9% | $0.00 | n/a | -58.8% | +44.9% |
3-Comparison — One 60-Minute Swedish Massage relaxation-station-11-21
Margin: 33.5% → 26.0% (-7.5pp)
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 2.4% | 1.0% | -59.9% | 0.0% | n/a | +6.9% | -66.8% | didnt work |
| GB/UDV | $1.11 | $0.43 | -61.2% | $0.00 | n/a | +9.8% | -71.0% | |
| MVR/UDV | $0.34 | $0.05 | -85.6% | $0.00 | n/a | +49.4% | -135.1% |
SF Context
Churn-threat classification from sales cases and tasks: sf data insufficient
No churn-threat keywords detected in recent cases or tasks.