relaxation-light-massage-4 · L3 - Massage · Liberty Township (Midwest)
Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)
| Option | List | Sell | Effective Margin | Units QTD | GB QTD |
|---|---|---|---|---|---|
| Two 60-Minute Full Body Relaxing Massage Sessions | $240.00 | $168.00 | 25.0% | 1 | $168.00 |
| 60-Minute Full Body Relaxing Massage | $120.00 | $84.00 | 25.0% | 2 | $168.00 |
| 90-Minute Full Body Deluxe Massage | $180.00 | $126.00 | 25.0% | 4 | $504.00 |
Activity Timeline (sorted newest first)
- 2026-03-20 Price change on 60-Minute Full Body Relaxing Massage — $52.50 → $84.00 analysed below
- 2026-03-08 Price change on 90-Minute Full Body Deluxe Massage — $105.00 → $126.00 analysed below
3-Comparison — 90-Minute Full Body Deluxe Massage relaxation-light-massage-4
Price: $105.00 → $126.00
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 1.8% | 2.7% | +48.2% | 0.0% | n/a | +4.9% | +43.3% | didnt work |
| GB/UDV | $1.92 | $3.42 | +77.8% | $0.00 | n/a | +2.1% | +75.8% | |
| MVR/UDV | $0.33 | $0.40 | +22.8% | $0.00 | n/a | +317.7% | -294.9% |
3-Comparison — 60-Minute Full Body Relaxing Massage relaxation-light-massage-4
Price: $52.50 → $84.00
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 2.5% | 2.8% | +10.6% | 0.0% | n/a | -5.3% | +15.9% | worked |
| GB/UDV | $1.47 | $2.34 | +59.2% | $0.00 | n/a | -2.5% | +61.7% | |
| MVR/UDV | $0.23 | $0.46 | +100.9% | $0.00 | n/a | +96.2% | +4.7% |
SF Context
Churn-threat classification from sales cases and tasks: sf data insufficient
No churn-threat keywords detected in recent cases or tasks.