relaxation-by-ryan-2-1 · L3 - Massage · Joliet (Midwest)
Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)
| Option | List | Sell | Effective Margin | Units QTD | GB QTD |
|---|---|---|---|---|---|
| 60 Minute Hot Stone Massage | $60.00 | $42.00 | 23.3% | 13 | $491.40 |
| 90 Minute Hot Stone Massage | $90.00 | $60.00 | 22.2% | 8 | $432.00 |
| 60 Minute Hot Stone Massage w/ Back-scrub | $70.00 | $48.00 | 23.6% | 7 | $302.40 |
Activity Timeline (sorted newest first)
- 2025-11-06 Price change on 60 Minute Hot Stone Massage w/ Back-scrub — $48.00 → $43.20 analysed below
- 2025-11-01 Margin change on 60 Minute Hot Stone Massage w/ Back-scrub — 31.2% → 23.6%
- 2025-11-01 Margin change on 90 Minute Hot Stone Massage — 25.4% → 22.2% analysed below
- 2025-11-01 Margin change on 60 Minute Hot Stone Massage — 29.2% → 23.3% analysed below
- 2025-10-22 Price change on 60 Minute Hot Stone Massage — $42.00 → $37.80
3-Comparison — 90 Minute Hot Stone Massage relaxation-by-ryan-2-1
Margin: 25.4% → 22.2% (-3.2pp)
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 2.5% | 0.8% | -66.8% | 0.0% | n/a | +3.9% | -70.7% | didnt work |
| GB/UDV | $1.53 | $0.45 | -70.6% | $0.00 | n/a | +7.0% | -77.6% | |
| MVR/UDV | $0.26 | $0.05 | -81.7% | $0.00 | n/a | +77.0% | -158.7% |
3-Comparison — 60 Minute Hot Stone Massage relaxation-by-ryan-2-1
Margin: 29.2% → 23.3% (-5.9pp)
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 0.8% | 1.6% | +86.9% | 0.0% | n/a | +19.7% | +67.2% | inconclusive |
| GB/UDV | $0.34 | $0.63 | +84.0% | $0.00 | n/a | +13.3% | +70.7% | |
| MVR/UDV | $0.08 | $0.07 | -13.2% | $0.00 | n/a | -231.2% | +218.0% |
3-Comparison — 60 Minute Hot Stone Massage w/ Back-scrub relaxation-by-ryan-2-1
Price: $48.00 → $43.20
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 0.4% | 1.0% | +170.1% | 0.0% | n/a | -12.9% | +183.0% | worked |
| GB/UDV | $0.18 | $0.49 | +163.4% | $0.00 | n/a | -4.2% | +167.6% | |
| MVR/UDV | $0.04 | $0.06 | +47.2% | $0.00 | n/a | -761.8% | +809.0% |
SF Context
Churn-threat classification from sales cases and tasks: sf data insufficient
No churn-threat keywords detected in recent cases or tasks.