regional-chiropractic-center-4 · L3 - Massage · Mooresville (East)
Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)
| Option | List | Sell | Effective Margin | Units QTD | GB QTD |
|---|---|---|---|---|---|
| 60-Minute Custom Massage | $89.00 | $62.30 | 0.0% | 0 | $0.00 |
| 90-Minute Custom Massage | $140.00 | $98.00 | 0.0% | 0 | $0.00 |
Activity Timeline (sorted newest first)
- 2025-09-22 Price change on 60-Minute Custom Massage — $51.35 → $62.30 analysed below
- 2025-09-12 Price change on 90-Minute Custom Massage — $78.00 → $98.00 analysed below
3-Comparison — 60-Minute Custom Massage regional-chiropractic-center-4
Price: $51.35 → $62.30
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 1.6% | 4.4% | +173.8% | 0.0% | n/a | -14.2% | +188.0% | worked |
| GB/UDV | $0.82 | $3.17 | +287.6% | $0.00 | n/a | -10.7% | +298.3% | |
| MVR/UDV | $-0.10 | $0.46 | +574.7% | $0.00 | n/a | -135.9% | +710.5% |
3-Comparison — 90-Minute Custom Massage regional-chiropractic-center-4
Price: $78.00 → $98.00
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 3.0% | 2.4% | -19.2% | 0.0% | n/a | -1.6% | -17.6% | didnt work |
| GB/UDV | $3.83 | $2.39 | -37.5% | $0.00 | n/a | -1.1% | -36.5% | |
| MVR/UDV | $0.27 | $0.19 | -30.1% | $0.00 | n/a | -390.4% | +360.3% |
SF Context
Churn-threat classification from sales cases and tasks: sf data insufficient
No churn-threat keywords detected in recent cases or tasks.