regent-thai-massage · L3 - Massage · San Rafael (Pacific North)
Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)
| Option | List | Sell | Effective Margin | Units QTD | GB QTD |
|---|---|---|---|---|---|
| One 60-Minute Thai Aroma Massage | $139.00 | $105.00 | 29.5% | 3 | $334.98 |
| One 60-Minute Deep Tissue | $148.99 | $119.00 | 31.3% | 1 | $129.99 |
Activity Timeline (sorted newest first)
- 2025-10-14 Price change on One 60-Minute Thai Aroma Massage — $97.00 → $105.00 analysed below
- 2025-08-15 Price change on One 60-Minute Thai Aroma Massage — $105.00 → $97.00
3-Comparison — One 60-Minute Thai Aroma Massage regent-thai-massage
Change anchor: 2025-10-14
· 190d since change
Price: $97.00 → $105.00
Price: $97.00 → $105.00
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 0.7% | 3.6% | +386.7% | 0.0% | n/a | +24.0% | +362.7% | didnt work |
| GB/UDV | $0.73 | $3.83 | +426.9% | $0.00 | n/a | +21.2% | +405.7% | |
| MVR/UDV | $0.20 | $1.07 | +436.9% | $0.00 | n/a | +1881.6% | -1444.7% |
Promo-spend flag. GB/UDV improved but MVR/UDV did not — gains were likely absorbed by ILS / push campaigns. Investigate promo attribution before concluding the change worked.
SF Context
Churn-threat classification from sales cases and tasks: sf data insufficient
No churn-threat keywords detected in recent cases or tasks.