regent-thai-massage-1 · L3 - Massage · San Rafael (Pacific North)
Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)
| Option | List | Sell | Effective Margin | Units QTD | GB QTD |
|---|---|---|---|---|---|
| One 90-Minute Couples Massage | $358.99 | $299.00 | 29.6% | 3 | $954.98 |
| One 60-Minute Couples Massage | $268.99 | $215.00 | 28.9% | 9 | $2,039.95 |
Activity Timeline (sorted newest first)
- 2025-08-12 Price change on One 60-Minute Couples Massage — $239.00 → $215.00 analysed below
3-Comparison — One 60-Minute Couples Massage regent-thai-massage-1
Change anchor: 2025-08-12
· 253d since change
Price: $239.00 → $215.00
Price: $239.00 → $215.00
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 1.3% | 1.6% | +25.1% | 0.0% | n/a | +0.1% | +25.0% | didnt work |
| GB/UDV | $3.12 | $3.51 | +12.5% | $0.00 | n/a | -1.4% | +13.9% | |
| MVR/UDV | $0.72 | $0.83 | +16.0% | $0.00 | n/a | +113.7% | -97.7% |
Promo-spend flag. GB/UDV improved but MVR/UDV did not — gains were likely absorbed by ILS / push campaigns. Investigate promo attribution before concluding the change worked.
SF Context
Churn-threat classification from sales cases and tasks: sf data insufficient
No churn-threat keywords detected in recent cases or tasks.