red-sun-spa · L3 - Massage · Naperville (Midwest)
Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)
| Option | List | Sell | Effective Margin | Units QTD | GB QTD |
|---|---|---|---|---|---|
| 90 Min Body Massage with Hot Stone Shower and Sauna Treatment | $198.99 | $110.00 | 0.0% | 0 | $0.00 |
| 60-Minutes Oriental Body Massage Package | $138.99 | $75.00 | 0.0% | 0 | $0.00 |
| Couples 60-Minutes Oriental Body Massage Package | $268.99 | $199.00 | 20.0% | 33 | $6,567.00 |
Activity Timeline (sorted newest first)
- 2025-12-01 Margin change on Couples 60-Minutes Oriental Body Massage Package — 25.0% → 19.7% analysed below
- 2025-03-19 Price change on Couples 60-Minutes Oriental Body Massage Package — $178.00 → $188.00
3-Comparison — Couples 60-Minutes Oriental Body Massage Package red-sun-spa
Change anchor: 2025-12-01
· 142d since change
Margin: 25.0% → 19.7% (-5.3pp)
Margin: 25.0% → 19.7% (-5.3pp)
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 6.6% | 8.0% | +21.6% | 0.0% | n/a | +1.9% | +19.7% | inconclusive |
| GB/UDV | $12.56 | $16.02 | +27.5% | $0.00 | n/a | +6.2% | +21.3% | |
| MVR/UDV | $1.77 | $1.97 | +11.2% | $0.00 | n/a | +19.3% | -8.1% |
Promo-spend flag. GB/UDV improved but MVR/UDV did not — gains were likely absorbed by ILS / push campaigns. Investigate promo attribution before concluding the change worked.
SF Context
Churn-threat classification from sales cases and tasks: sf data insufficient
No churn-threat keywords detected in recent cases or tasks.