realignment-massage-bodywork-1-1 · L3 - Massage · Linden (Northeast)
Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)
| Option | List | Sell | Effective Margin | Units QTD | GB QTD |
|---|---|---|---|---|---|
| One 90 Minutes Swedish Massage | $155.00 | $75.95 | 0.0% | 0 | $0.00 |
| One 120 Minutes Swedish Massage | $210.00 | $105.00 | 0.0% | 0 | $0.00 |
| One 60 Minutes Swedish Massage | $105.00 | $52.50 | 0.0% | 0 | $0.00 |
Activity Timeline (sorted newest first)
- 2025-08-01 Margin change on One 90 Minutes Swedish Massage — 72.5% → 45.0% analysed below
- 2025-08-01 Margin change on One 60 Minutes Swedish Massage — 54.2% → 45.0% analysed below
3-Comparison — One 90 Minutes Swedish Massage realignment-massage-bodywork-1-1
Margin: 72.5% → 45.0% (-27.5pp)
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 0.8% | 1.0% | +14.5% | 0.0% | n/a | +2.9% | +11.6% | worked |
| GB/UDV | $0.64 | $0.73 | +14.5% | $0.00 | n/a | -5.6% | +20.2% | |
| MVR/UDV | $0.06 | $0.24 | +302.7% | $0.00 | n/a | -5.9% | +308.6% |
3-Comparison — One 60 Minutes Swedish Massage realignment-massage-bodywork-1-1
Margin: 54.2% → 45.0% (-9.2pp)
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 1.7% | 1.3% | -23.6% | 0.0% | n/a | -9.5% | -14.1% | didnt work |
| GB/UDV | $1.10 | $0.67 | -38.9% | $0.00 | n/a | -2.1% | -36.9% | |
| MVR/UDV | $0.36 | $0.09 | -74.9% | $0.00 | n/a | +2.7% | -77.6% |
SF Context
Churn-threat classification from sales cases and tasks: sf data insufficient
No churn-threat keywords detected in recent cases or tasks.