radiant-wellness-massage-3 · L3 - Massage · Fredericksburg (East)
Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)
| Option | List | Sell | Effective Margin | Units QTD | GB QTD |
|---|---|---|---|---|---|
| One 90 Minute Deep Tissue or Swedish Massage | $149.99 | $149.99 | 25.0% | 3 | $449.97 |
| One 60 Minute Deep Tissue or Swedish Massage | $109.99 | $93.50 | 25.0% | 8 | $748.00 |
| Deep Heat Therapy Add-On for Legs, Arms, or Back | $30.00 | $20.00 | 0.0% | 0 | $0.00 |
Activity Timeline (sorted newest first)
- 2026-02-11 Price change on One 90 Minute Deep Tissue or Swedish Massage — $130.00 → $149.99 analysed below
- 2026-02-10 Price change on One 60 Minute Deep Tissue or Swedish Massage — $85.00 → $93.50 analysed below
3-Comparison — One 60 Minute Deep Tissue or Swedish Massage radiant-wellness-massage-3
Price: $85.00 → $93.50
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 4.3% | 3.6% | -15.5% | 6.3% | -42.3% | -0.0% | -15.5% | didnt work |
| GB/UDV | $3.64 | $3.39 | -7.0% | $5.81 | -41.7% | +1.3% | -8.3% | |
| MVR/UDV | $0.75 | $0.62 | -17.4% | $1.18 | -47.6% | +102.0% | -119.4% |
3-Comparison — One 90 Minute Deep Tissue or Swedish Massage radiant-wellness-massage-3
Price: $130.00 → $149.99
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 2.2% | 0.7% | -66.7% | 1.9% | -61.2% | -1.0% | -65.7% | didnt work |
| GB/UDV | $2.90 | $1.12 | -61.6% | $2.85 | -60.9% | -0.7% | -60.9% | |
| MVR/UDV | $0.55 | $0.11 | -79.8% | $0.58 | -81.0% | +86.1% | -166.0% |
SF Context
Churn-threat classification from sales cases and tasks: sf data insufficient
No churn-threat keywords detected in recent cases or tasks.