quest-chiropractic-17 · L3 - Massage · Ambler (East)
Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)
| Option | List | Sell | Effective Margin | Units QTD | GB QTD |
|---|---|---|---|---|---|
| 60 Min Deep Tissue Massage 1 Add On CBD lotion or Aromatherapy Essential Oils | $130.00 | $65.00 | 40.0% | 12 | $780.00 |
| 60-min Hot-Stone Massage | $119.99 | $59.00 | 0.0% | 0 | $0.00 |
| 60-min Swedish massage w/ aromatherapy | $90.00 | $59.50 | 0.0% | 0 | $0.00 |
| 60-min Deep Tissue or Sports Massage | $109.99 | $59.00 | 40.0% | 24 | $1,416.00 |
| 60-minute Hot Stone Massage | $140.01 | $69.01 | 40.0% | 5 | $345.05 |
Activity Timeline (sorted newest first)
- 2025-05-01 Margin change on 60 Min Deep Tissue Massage 1 Add On CBD lotion or Aromatherapy Essential Oils — 36.9% → 40.0% analysed below
3-Comparison — 60 Min Deep Tissue Massage 1 Add On CBD lotion or Aromatherapy Essential Oils quest-chiropractic-17
Change anchor: 2025-05-01
· 356d since change
Margin: 36.9% → 40.0% (3.1pp)
Margin: 36.9% → 40.0% (3.1pp)
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 0.6% | 0.8% | +39.6% | 0.0% | n/a | +21.0% | +18.6% | didnt work |
| GB/UDV | $0.36 | $0.56 | +55.1% | $0.00 | n/a | +23.0% | +32.2% | |
| MVR/UDV | $0.09 | $0.14 | +47.5% | $0.00 | n/a | +74.9% | -27.4% |
Promo-spend flag. GB/UDV improved but MVR/UDV did not — gains were likely absorbed by ILS / push campaigns. Investigate promo attribution before concluding the change worked.
SF Context
Churn-threat classification from sales cases and tasks: sf data insufficient
No churn-threat keywords detected in recent cases or tasks.