purity-spa-inc-6 · L3 - Massage · Arlington (East)
Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)
| Option | List | Sell | Effective Margin | Units QTD | GB QTD |
|---|---|---|---|---|---|
| One 60min Deep Tissue Full Body Massage with Aroma and Hot Stone. | $174.99 | $109.00 | 0.0% | 0 | $0.00 |
| One Sport Massage | $135.00 | $95.00 | 0.0% | 0 | $0.00 |
| One Prenatal Massage | $150.00 | $105.00 | 0.0% | 0 | $0.00 |
| One 60min Deep Tissue Full Body Massage with Aroma and Hot Stone | $174.00 | $174.00 | 0.0% | 0 | $0.00 |
| One Stress Relief | $135.00 | $95.00 | 0.0% | 0 | $0.00 |
Activity Timeline (sorted newest first)
- 2025-11-01 Margin change on One 60min Deep Tissue Full Body Massage with Aroma and Hot Stone. — 30.0% → 26.0% analysed below
3-Comparison — One 60min Deep Tissue Full Body Massage with Aroma and Hot Stone. purity-spa-inc-6
Change anchor: 2025-11-01
· 172d since change
Margin: 30.0% → 26.0% (-4.0pp)
Margin: 30.0% → 26.0% (-4.0pp)
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 3.5% | 6.4% | +83.3% | 0.0% | n/a | +3.2% | +80.1% | worked |
| GB/UDV | $3.80 | $6.97 | +83.3% | $0.00 | n/a | +7.4% | +76.0% | |
| MVR/UDV | $0.69 | $1.35 | +95.4% | $0.00 | n/a | +61.4% | +34.0% |
SF Context
Churn-threat classification from sales cases and tasks: sf data insufficient
No churn-threat keywords detected in recent cases or tasks.