purity-spa-1-1 · L3 - Massage · Arlington (East)
Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)
| Option | List | Sell | Effective Margin | Units QTD | GB QTD |
|---|---|---|---|---|---|
| One 60-Minute Couples Massage | $310.00 | $209.00 | 0.0% | 0 | $0.00 |
Activity Timeline (sorted newest first)
- 2025-11-01 Margin change on One 60-Minute Couples Massage — 29.6% → 26.0% analysed below
- 2025-06-12 Price change on One 60-Minute Couples Massage — $189.00 → $209.00
3-Comparison — One 60-Minute Couples Massage purity-spa-1-1
Change anchor: 2025-11-01
· 172d since change
Margin: 29.6% → 26.0% (-3.6pp)
Margin: 29.6% → 26.0% (-3.6pp)
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 2.5% | 2.8% | +11.8% | 0.0% | n/a | +3.9% | +7.9% | inconclusive |
| GB/UDV | $5.16 | $5.77 | +11.8% | $0.00 | n/a | +7.4% | +4.4% | |
| MVR/UDV | $1.18 | $1.14 | -2.8% | $0.00 | n/a | -31.9% | +29.1% |
Promo-spend flag. GB/UDV improved but MVR/UDV did not — gains were likely absorbed by ILS / push campaigns. Investigate promo attribution before concluding the change worked.
SF Context
Churn-threat classification from sales cases and tasks: sf data insufficient
No churn-threat keywords detected in recent cases or tasks.