purist-massage-dallas  ·  L3 - Massage  ·  Dallas (South Central)

Owner: Micah Pepper  ·  Manager: Lindsey Meszaros  ·  Division: Dallas  ·  Stage:  ·  PDS: Massage - Couples

Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)

OptionListSell Effective MarginUnits QTDGB QTD
90 Min Couples Swed or Deep Tissue Massage + Cupping + CBD Oil +2 $10 Gift Cards $339.97 $169.00 0.0% 0 $0.00
60 Min Couples Swed or Deep Tissue Massage + Cupping + CBD Oil +2 $10 Gift Cards $259.99 $149.00 25.0% 13 $1,937.00
75 Min Couples Swed or Deep Massage with Cupping & CBD Oil & $10 Purist GiftCard $310.02 $215.99 25.0% 3 $647.97
60 Min Swedish or Deep Tissue Massage + Cupping + CBD Oil + $10 Purist Gift Card $130.01 $75.00 25.4% 23 $1,717.50
90 Min Swedish or Deep Tissue Massage + Cupping + CBD Oil + $10 Purist Gift Card $170.00 $85.00 0.0% 0 $0.00
75 Min Swed or Deep Tissue Massage with Cupping & CBD Oil & $10 Purist Gift Card $155.00 $107.99 25.0% 6 $647.94

Activity Timeline (sorted newest first)

Signing signals (blue) are recent SF task completions or opportunity field changes — they may precede the margin/price shift appearing in billing data, because only vouchers sold AFTER the signing date bill at the new rate.

3-Comparison — 60 Min Couples Swed or Deep Tissue Massage + Cupping + CBD Oil +2 $10 Gift Cards purist-massage-dallas

Change anchor: 2026-03-26  ·  27d since change
Price: $136.00 → $149.00

Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.

Metric Before 30dAfter 30dΔ vs Before YoYΔ vs YoY Peer Δ (bf→after)Δ vs Peer Verdict
CVR 1.6% 1.5% -4.6% 0.0% n/a -8.2% +3.6% worked
GB/UDV $2.13 $2.22 +4.5% $0.00 n/a -5.3% +9.8%
MVR/UDV $0.32 $0.34 +6.2% $0.00 n/a -2332.6% +2338.8%

3-Comparison — 60 Min Swedish or Deep Tissue Massage + Cupping + CBD Oil + $10 Purist Gift Card purist-massage-dallas

Change anchor: 2026-03-17  ·  36d since change
Price: $68.00 → $75.00

Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.

Metric Before 30dAfter 30dΔ vs Before YoYΔ vs YoY Peer Δ (bf→after)Δ vs Peer Verdict
CVR 1.5% 1.8% +22.7% 0.0% n/a +2.3% +20.4% didnt work
GB/UDV $1.07 $1.52 +42.6% $0.00 n/a +1.9% +40.6%
MVR/UDV $0.18 $0.25 +38.7% $0.00 n/a +75.0% -36.3%
Promo-spend flag. GB/UDV improved but MVR/UDV did not — gains were likely absorbed by ILS / push campaigns. Investigate promo attribution before concluding the change worked.

3-Comparison — 75 Min Swed or Deep Tissue Massage with Cupping & CBD Oil & $10 Purist Gift Card purist-massage-dallas

Change anchor: 2026-03-16  ·  37d since change
Price: $84.00 → $107.99

Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.

Metric Before 30dAfter 30dΔ vs Before YoYΔ vs YoY Peer Δ (bf→after)Δ vs Peer Verdict
CVR 0.7% 0.6% -18.6% 0.0% n/a +0.8% -19.4% didnt work
GB/UDV $0.65 $0.62 -4.5% $0.00 n/a +1.1% -5.5%
MVR/UDV $0.09 $0.04 -61.8% $0.00 n/a +21.0% -82.7%

SF Context

Churn-threat classification from sales cases and tasks: sf data insufficient

No churn-threat keywords detected in recent cases or tasks.

0 recent case(s) and 0 recent task(s) in 730-day lookback.