pure-serenity-therapeutic-massage-1-1 · L3 - Massage · Benson (East)
Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)
| Option | List | Sell | Effective Margin | Units QTD | GB QTD |
|---|---|---|---|---|---|
| 1 Massage of Your Choice (60 Min) | $100.00 | $58.00 | 35.0% | 30 | $1,740.00 |
| 5 Massage of Your Choice (60 Min) | $500.00 | $230.00 | 0.0% | 0 | $0.00 |
| 3 Massage of Your Choice (60 Min) | $300.00 | $150.00 | 0.0% | 0 | $0.00 |
Activity Timeline (sorted newest first)
- 2025-11-01 Margin change on 1 Massage of Your Choice (60 Min) — 39.4% → 35.0% analysed below
3-Comparison — 1 Massage of Your Choice (60 Min) pure-serenity-therapeutic-massage-1-1
Change anchor: 2025-11-01
· 172d since change
Margin: 39.4% → 35.0% (-4.4pp)
Margin: 39.4% → 35.0% (-4.4pp)
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 5.6% | 6.6% | +17.3% | 0.0% | n/a | +4.1% | +13.2% | worked |
| GB/UDV | $3.72 | $4.79 | +28.9% | $0.00 | n/a | +5.6% | +23.4% | |
| MVR/UDV | $0.22 | $0.63 | +178.6% | $0.00 | n/a | -0.9% | +179.5% |
SF Context
Churn-threat classification from sales cases and tasks: sf data insufficient
No churn-threat keywords detected in recent cases or tasks.