professional-body-massage-therapy-11 · L3 - Massage · Houston (South Central)
Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)
| Option | List | Sell | Effective Margin | Units QTD | GB QTD |
|---|---|---|---|---|---|
| 60-Minute Prenatal Massage | $120.00 | $55.20 | 0.0% | 0 | $0.00 |
Activity Timeline (sorted newest first)
- 2025-08-10 Price change on 60-Minute Prenatal Massage — $60.00 → $55.20 analysed below
3-Comparison — 60-Minute Prenatal Massage professional-body-massage-therapy-11
Change anchor: 2025-08-10
· 255d since change
Price: $60.00 → $55.20
Price: $60.00 → $55.20
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 4.0% | 4.7% | +15.3% | 0.0% | n/a | n/a | n/a | insufficient data |
| GB/UDV | $2.42 | $2.57 | +6.1% | $0.00 | n/a | n/a | n/a | |
| MVR/UDV | $0.73 | $0.53 | -27.1% | $0.00 | n/a | n/a | n/a |
Promo-spend flag. GB/UDV improved but MVR/UDV did not — gains were likely absorbed by ILS / push campaigns. Investigate promo attribution before concluding the change worked.
Peer data stubbed (Phase 1). Peer cohort query is not yet wired, so the "Δ vs Peer" column shows n/a. Verdict is computed from Before and YoY signals only. Phase 2 will add the real cohort.
SF Context
Churn-threat classification from sales cases and tasks: sf data insufficient
No churn-threat keywords detected in recent cases or tasks.