prime-bodywork-and-massage · L3 - Massage · Cedar Park (South Central)
Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)
| Option | List | Sell | Effective Margin | Units QTD | GB QTD |
|---|---|---|---|---|---|
| 90-Minute Massage with aromatherapy | $115.00 | $75.90 | 0.0% | 0 | $0.00 |
| 60-Minute Massage with aromatherapy | $100.00 | $56.00 | 0.0% | 0 | $0.00 |
Activity Timeline (sorted newest first)
- 2025-08-16 Price change on 60-Minute Massage with aromatherapy — $65.00 → $56.00 analysed below
- 2025-05-01 Margin change on 60-Minute Massage with aromatherapy — 50.0% → 41.6%
- 2025-03-13 Price change on 60-Minute Massage with aromatherapy — $47.60 → $50.15
- 2025-02-01 Price change on 60-Minute Massage with aromatherapy — $51.85 → $47.60
3-Comparison — 60-Minute Massage with aromatherapy prime-bodywork-and-massage
Change anchor: 2025-08-16
· 249d since change
Price: $65.00 → $56.00
Price: $65.00 → $56.00
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 7.4% | 8.4% | +13.9% | 0.0% | n/a | -8.9% | +22.9% | inconclusive |
| GB/UDV | $4.81 | $4.72 | -1.8% | $0.00 | n/a | -13.3% | +11.5% | |
| MVR/UDV | $1.05 | $1.01 | -3.8% | $0.00 | n/a | +5.1% | -8.9% |
Promo-spend flag. GB/UDV improved but MVR/UDV did not — gains were likely absorbed by ILS / push campaigns. Investigate promo attribution before concluding the change worked.
SF Context
Churn-threat classification from sales cases and tasks: sf data insufficient
No churn-threat keywords detected in recent cases or tasks.