placer-therapeutic-massage  ·  L3 - Massage  ·  Roseville (Pacific North)

Owner: Michael Stuart Moreno Portillo  ·  Manager: Carlos Enrique Vasquez Ruano  ·  Division: Sacramento  ·  Stage:  ·  PDS: Massage - Therapeutic

Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)

OptionListSell Effective MarginUnits QTDGB QTD
90 Minutes: Customized Therapeutic Massage $215.01 $113.03 0.0% 0 $0.00
120 Minutes: Customized Therapeutic Massage $290.00 $143.84 0.0% 0 $0.00
60 Minutes: Customized Therapeutic Massage $145.00 $91.64 0.0% 0 $0.00

Activity Timeline (sorted newest first)

Signing signals (blue) are recent SF task completions or opportunity field changes — they may precede the margin/price shift appearing in billing data, because only vouchers sold AFTER the signing date bill at the new rate.

3-Comparison — 120 Minutes: Customized Therapeutic Massage placer-therapeutic-massage

Change anchor: 2025-08-01  ·  264d since change
Margin: 58.4% → 45.0% (-13.4pp)

Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.

Metric Before 30dAfter 30dΔ vs Before YoYΔ vs YoY Peer Δ (bf→after)Δ vs Peer Verdict
CVR 0.6% 0.5% -25.2% 0.0% n/a -11.7% -13.5% didnt work
GB/UDV $0.87 $0.86 -1.0% $0.00 n/a -13.1% +12.0%
MVR/UDV $0.19 $0.22 +16.9% $0.00 n/a +180.4% -163.5%
Promo-spend flag. GB/UDV improved but MVR/UDV did not — gains were likely absorbed by ILS / push campaigns. Investigate promo attribution before concluding the change worked.

3-Comparison — 90 Minutes: Customized Therapeutic Massage placer-therapeutic-massage

Change anchor: 2025-09-01  ·  233d since change
Margin: 49.8% → 45.0% (-4.8pp)

Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.

Metric Before 30dAfter 30dΔ vs Before YoYΔ vs YoY Peer Δ (bf→after)Δ vs Peer Verdict
CVR 0.0% 1.4% n/a 0.0% n/a +18.8% n/a insufficient data
GB/UDV $0.00 $1.63 n/a $0.00 n/a +34.7% n/a
MVR/UDV $0.00 $0.46 n/a $0.00 n/a -16.4% n/a

SF Context

Churn-threat classification from sales cases and tasks: sf data insufficient

No churn-threat keywords detected in recent cases or tasks.

0 recent case(s) and 0 recent task(s) in 730-day lookback.