placer-therapeutic-massage-2 · L3 - Massage · Roseville (Pacific North)
Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)
| Option | List | Sell | Effective Margin | Units QTD | GB QTD |
|---|---|---|---|---|---|
| One 90 Min Deep Tissue Massage | $215.00 | $150.50 | 0.0% | 0 | $0.00 |
| One 120 Min Deep Tissue Massage | $290.00 | $145.00 | 0.0% | 0 | $0.00 |
| One 60 Min Deep Tissue Massage | $145.00 | $85.55 | 29.5% | 6 | $496.18 |
Activity Timeline (sorted newest first)
- 2026-01-21 Price change on One 60 Min Deep Tissue Massage — $79.75 → $89.90 analysed below
- 2025-10-28 Price change on One 90 Min Deep Tissue Massage — $92.00 → $113.95 analysed below
- 2025-10-01 Margin change on One 120 Min Deep Tissue Massage — 33.5% → 30.7% analysed below
- 2025-10-01 Margin change on One 90 Min Deep Tissue Massage — 34.0% → 30.4%
- 2025-09-01 Margin change on One 60 Min Deep Tissue Massage — 35.4% → 31.4%
3-Comparison — One 120 Min Deep Tissue Massage placer-therapeutic-massage-2
Margin: 33.5% → 30.7% (-2.8pp)
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 1.8% | 1.4% | -20.3% | 0.0% | n/a | +7.7% | -27.9% | didnt work |
| GB/UDV | $2.37 | $1.96 | -17.0% | $0.00 | n/a | +9.4% | -26.4% | |
| MVR/UDV | $0.42 | $0.26 | -38.5% | $0.00 | n/a | +378.8% | -417.3% |
3-Comparison — One 90 Min Deep Tissue Massage placer-therapeutic-massage-2
Price: $92.00 → $113.95
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 3.6% | 2.2% | -37.5% | 0.0% | n/a | +6.3% | -43.9% | didnt work |
| GB/UDV | $3.54 | $2.56 | -27.6% | $0.00 | n/a | +7.4% | -35.1% | |
| MVR/UDV | $0.63 | $0.43 | -31.6% | $0.00 | n/a | -0.9% | -30.7% |
3-Comparison — One 60 Min Deep Tissue Massage placer-therapeutic-massage-2
Price: $79.75 → $89.90
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 1.1% | 4.3% | +301.7% | 0.0% | n/a | +10.2% | +291.4% | worked |
| GB/UDV | $1.09 | $4.01 | +267.2% | $0.00 | n/a | +8.9% | +258.3% | |
| MVR/UDV | $0.26 | $0.42 | +58.9% | $0.00 | n/a | +17.4% | +41.5% |
SF Context
Churn-threat classification from sales cases and tasks: sf data insufficient
No churn-threat keywords detected in recent cases or tasks.