physical-touch-body-work · L3 - Massage · Los Angeles (Pacific South)
Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)
| Option | List | Sell | Effective Margin | Units QTD | GB QTD |
|---|---|---|---|---|---|
| 90 Minute Massage | $149.99 | $109.00 | 39.0% | 5 | $545.00 |
| 60 Minute Hot Stone Massage | $85.00 | $59.50 | 0.0% | 0 | $0.00 |
| Two 60 Minute Massages | $200.00 | $147.00 | 0.0% | 0 | $0.00 |
| 60 Minute Massage | $95.00 | $69.00 | 39.0% | 10 | $690.00 |
| Two 90 Minute Massages | $310.01 | $218.00 | 39.0% | 2 | $436.00 |
| 60 Minute Cupping and Massage | $105.00 | $73.50 | 0.0% | 0 | $0.00 |
| Gua Sha tissue scraping to increase circulation and release fascia tension | $85.00 | $72.25 | 0.0% | 0 | $0.00 |
| 60 Minute Hot Stone Massage | $119.99 | $89.00 | 0.0% | 0 | $0.00 |
| One 120min Custom massage | $200.00 | $147.00 | 0.0% | 0 | $0.00 |
Activity Timeline (sorted newest first)
- 2025-11-04 Price change on 60 Minute Massage — $73.50 → $69.00 analysed below
- 2025-07-07 Price change on Two 90 Minute Massages — $200.00 → $224.00 analysed below
- 2025-06-14 Price change on Two 60 Minute Massages — $136.00 → $147.00 analysed below
- 2025-05-15 Price change on 90 Minute Massage — $100.00 → $112.00 analysed below
- 2025-05-13 Price change on 60 Minute Massage — $68.00 → $73.50
3-Comparison — Two 60 Minute Massages physical-touch-body-work
Price: $136.00 → $147.00
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 0.6% | 1.4% | +144.0% | 0.0% | n/a | +33.9% | +110.0% | worked |
| GB/UDV | $0.87 | $2.13 | +144.0% | $0.00 | n/a | +19.3% | +124.6% | |
| MVR/UDV | $0.21 | $0.61 | +198.6% | $0.00 | n/a | -12.5% | +211.0% |
3-Comparison — 90 Minute Massage physical-touch-body-work
Price: $100.00 → $112.00
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 2.1% | 0.8% | -62.1% | 0.0% | n/a | -12.9% | -49.2% | didnt work |
| GB/UDV | $2.09 | $0.89 | -57.5% | $0.00 | n/a | +7.1% | -64.6% | |
| MVR/UDV | $0.62 | $0.35 | -44.6% | $0.00 | n/a | -9.7% | -34.8% |
3-Comparison — 60 Minute Massage physical-touch-body-work
Price: $73.50 → $69.00
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 1.2% | 0.7% | -42.1% | 0.0% | n/a | +12.7% | -54.9% | didnt work |
| GB/UDV | $0.85 | $0.69 | -18.5% | $0.00 | n/a | +26.7% | -45.2% | |
| MVR/UDV | $0.33 | $0.19 | -43.3% | $0.00 | n/a | +104.1% | -147.4% |
3-Comparison — Two 90 Minute Massages physical-touch-body-work
Price: $200.00 → $224.00
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 0.3% | 0.2% | -19.5% | 0.0% | n/a | +13.9% | -33.4% | didnt work |
| GB/UDV | $0.63 | $0.51 | -19.5% | $0.00 | n/a | +51.2% | -70.8% | |
| MVR/UDV | $0.21 | $0.15 | -29.9% | $0.00 | n/a | +40.0% | -69.9% |
SF Context
Churn-threat classification from sales cases and tasks: sf data insufficient
No churn-threat keywords detected in recent cases or tasks.