phoenix-salon-and-spa-17 · L3 - Massage · Montgomery (South Central)
Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)
| Option | List | Sell | Effective Margin | Units QTD | GB QTD |
|---|---|---|---|---|---|
| 90-Minute Massage | $170.00 | $119.00 | 35.0% | 5 | $595.00 |
| 60-Minute Massage | $120.00 | $84.00 | 35.0% | 19 | $1,596.00 |
Activity Timeline (sorted newest first)
- 2025-08-23 Price change on 60-Minute Massage — $63.00 → $84.00 analysed below
- 2025-08-23 Price change on 90-Minute Massage — $98.00 → $119.00 analysed below
3-Comparison — 60-Minute Massage phoenix-salon-and-spa-17
Price: $63.00 → $84.00
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 5.2% | 3.3% | -36.7% | 0.0% | n/a | +2.2% | -38.9% | inconclusive |
| GB/UDV | $3.37 | $2.78 | -17.4% | $0.00 | n/a | +3.3% | -20.8% | |
| MVR/UDV | $0.75 | $0.65 | -13.7% | $0.00 | n/a | -559.6% | +546.0% |
3-Comparison — 90-Minute Massage phoenix-salon-and-spa-17
Price: $98.00 → $119.00
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 1.7% | 1.5% | -12.4% | 0.0% | n/a | +0.7% | -13.0% | didnt work |
| GB/UDV | $1.71 | $1.82 | +6.4% | $0.00 | n/a | -0.7% | +7.1% | |
| MVR/UDV | $0.41 | $0.31 | -24.0% | $0.00 | n/a | -1779.3% | +1755.3% |
SF Context
Churn-threat classification from sales cases and tasks: sf data insufficient
No churn-threat keywords detected in recent cases or tasks.