peachtree-health-massage-2  ·  L3 - Massage  ·  Peachtree Corners (Southeast)

Owner: Lucas McGrew  ·  Manager: Jake Moore  ·  Division: Atlanta  ·  Stage:  ·  PDS: Massage - Couples

Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)

OptionListSell Effective MarginUnits QTDGB QTD
60 Minute Couples Swedish or Deep Tissue Massage with Hot Towels/Hot Stones $180.00 $135.00 35.0% 8 $1,080.00
90 Minute Couples Swedish or Deep Tissue Massage with Hot Towels/Hot Stones $260.01 $185.00 0.0% 0 $0.00

Activity Timeline (sorted newest first)

Signing signals (blue) are recent SF task completions or opportunity field changes — they may precede the margin/price shift appearing in billing data, because only vouchers sold AFTER the signing date bill at the new rate.

3-Comparison — 90 Minute Couples Swedish or Deep Tissue Massage with Hot Towels/Hot Stones peachtree-health-massage-2

Change anchor: 2025-05-01  ·  356d since change
Margin: 37.8% → 35.0% (-2.8pp)

Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.

Metric Before 30dAfter 30dΔ vs Before YoYΔ vs YoY Peer Δ (bf→after)Δ vs Peer Verdict
CVR 1.8% 2.4% +34.7% 0.0% n/a +9.3% +25.3% didnt work
GB/UDV $3.11 $4.57 +47.1% $0.00 n/a +2.0% +45.0%
MVR/UDV $0.51 $0.67 +31.5% $0.00 n/a +182.9% -151.5%
Promo-spend flag. GB/UDV improved but MVR/UDV did not — gains were likely absorbed by ILS / push campaigns. Investigate promo attribution before concluding the change worked.

3-Comparison — 60 Minute Couples Swedish or Deep Tissue Massage with Hot Towels/Hot Stones peachtree-health-massage-2

Change anchor: 2025-04-25  ·  362d since change
Price: $126.00 → $135.00

Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.

Metric Before 30dAfter 30dΔ vs Before YoYΔ vs YoY Peer Δ (bf→after)Δ vs Peer Verdict
CVR 2.3% 3.6% +57.4% 0.0% n/a +6.7% +50.7% worked
GB/UDV $2.92 $5.02 +72.1% $0.00 n/a +5.0% +67.0%
MVR/UDV $0.53 $0.88 +65.5% $0.00 n/a +13.1% +52.3%

SF Context

Churn-threat classification from sales cases and tasks: sf data insufficient

No churn-threat keywords detected in recent cases or tasks.

0 recent case(s) and 0 recent task(s) in 730-day lookback.