pacific-massage-and-wellness-llc · L3 - Massage · Olympia (Pacific North)
Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)
| Option | List | Sell | Effective Margin | Units QTD | GB QTD |
|---|---|---|---|---|---|
| 60 Minutes: Swedish Massage | $125.00 | $87.50 | 0.0% | 0 | $0.00 |
| 90 Minutes: Swedish Massage | $185.00 | $129.50 | 45.0% | 1 | $129.50 |
| 75 Minutes: Swedish Massage | $155.00 | $108.50 | 0.0% | 0 | $0.00 |
Activity Timeline (sorted newest first)
- 2025-11-01 Margin change on 90 Minutes: Swedish Massage — 40.1% → 45.0% analysed below
3-Comparison — 90 Minutes: Swedish Massage pacific-massage-and-wellness-llc
Change anchor: 2025-11-01
· 172d since change
Margin: 40.1% → 45.0% (4.9pp)
Margin: 40.1% → 45.0% (4.9pp)
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 2.6% | 2.9% | +11.4% | 0.0% | n/a | +5.6% | +5.9% | didnt work |
| GB/UDV | $3.05 | $3.70 | +21.3% | $0.00 | n/a | +19.8% | +1.5% | |
| MVR/UDV | $0.83 | $0.19 | -76.5% | $0.00 | n/a | -687.0% | +610.5% |
Promo-spend flag. GB/UDV improved but MVR/UDV did not — gains were likely absorbed by ILS / push campaigns. Investigate promo attribution before concluding the change worked.
SF Context
Churn-threat classification from sales cases and tasks: sf data insufficient
No churn-threat keywords detected in recent cases or tasks.