omni-wellness-and-recovery · L3 - Massage · Dallas (South Central)
Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)
| Option | List | Sell | Effective Margin | Units QTD | GB QTD |
|---|---|---|---|---|---|
| 60 Min. Deep Tissue (Stretching, Trigger Point, Chiropractic Adjustment) | $120.00 | $84.00 | 30.0% | 6 | $504.00 |
| Three 60 Min. Deep Tissue (Stretching, Trigger Point, Chiropractic Adjustment) | $360.00 | $180.00 | 0.0% | 0 | $0.00 |
| Three 30 Min. Deep Tissue (Stretching, Trigger Point, Chiropractic Adjustment) | $210.00 | $115.50 | 0.0% | 0 | $0.00 |
| 30 Min. Deep Tissue (Stretching, Trigger Point, Chiropractic Adjustment) | $70.00 | $49.00 | 30.0% | 3 | $147.00 |
Activity Timeline (sorted newest first)
- 2026-01-30 Price change on 30 Min. Deep Tissue (Stretching, Trigger Point, Chiropractic Adjustment) — $45.50 → $49.00 analysed below
- 2026-01-28 Price change on 60 Min. Deep Tissue (Stretching, Trigger Point, Chiropractic Adjustment) — $72.00 → $84.00 analysed below
3-Comparison — 30 Min. Deep Tissue (Stretching, Trigger Point, Chiropractic Adjustment) omni-wellness-and-recovery
Price: $45.50 → $49.00
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 0.6% | 0.5% | -21.6% | 0.0% | n/a | -1.2% | -20.4% | didnt work |
| GB/UDV | $0.29 | $0.24 | -15.6% | $0.00 | n/a | +5.7% | -21.3% | |
| MVR/UDV | $0.08 | $0.05 | -33.6% | $0.00 | n/a | +48.9% | -82.5% |
3-Comparison — 60 Min. Deep Tissue (Stretching, Trigger Point, Chiropractic Adjustment) omni-wellness-and-recovery
Price: $72.00 → $84.00
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 3.1% | 2.3% | -25.8% | 2.1% | +11.3% | +10.8% | -36.6% | worked |
| GB/UDV | $2.22 | $1.92 | -13.5% | $1.69 | +13.6% | +14.5% | -27.9% | |
| MVR/UDV | $0.38 | $0.40 | +6.7% | $0.16 | +147.8% | +153.6% | -147.0% |
SF Context
Churn-threat classification from sales cases and tasks: sf data insufficient
No churn-threat keywords detected in recent cases or tasks.