omega-wellness-4 · L3 - Massage · Omaha (Midwest)
Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)
| Option | List | Sell | Effective Margin | Units QTD | GB QTD |
|---|---|---|---|---|---|
| 60 Minute Session - Advanced Relaxing Massage Package | $120.00 | $84.00 | 0.0% | 0 | $0.00 |
| 90 Minute Session - Basic Relaxing Massage Package | $120.00 | $84.00 | 0.0% | 0 | $0.00 |
| 60 Minute Session - Basic Relaxing Massage Package | $90.00 | $63.00 | 0.0% | 0 | $0.00 |
| 60 Minute Intensive Healing Session | $150.00 | $105.00 | 0.0% | 0 | $0.00 |
| 90 Minute Session - Advanced Relaxing Massage Package | $160.00 | $112.00 | 0.0% | 0 | $0.00 |
Activity Timeline (sorted newest first)
- 2025-11-19 Price change on 60 Minute Session - Advanced Relaxing Massage Package — $56.00 → $84.00 analysed below
- 2025-11-19 Price change on 60 Minute Session - Basic Relaxing Massage Package — $45.00 → $63.00 analysed below
- 2025-11-18 Price change on 90 Minute Session - Advanced Relaxing Massage Package — $72.00 → $112.00 analysed below
- 2025-11-18 Price change on 90 Minute Session - Basic Relaxing Massage Package — $58.00 → $84.00 analysed below
3-Comparison — 60 Minute Session - Advanced Relaxing Massage Package omega-wellness-4
Price: $56.00 → $84.00
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 1.8% | 1.4% | -19.1% | 0.0% | n/a | +11.1% | -30.2% | didnt work |
| GB/UDV | $1.00 | $1.22 | +21.3% | $0.00 | n/a | +10.0% | +11.3% | |
| MVR/UDV | $0.26 | $0.29 | +14.8% | $0.00 | n/a | +73.9% | -59.2% |
3-Comparison — 90 Minute Session - Advanced Relaxing Massage Package omega-wellness-4
Price: $72.00 → $112.00
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 3.3% | 1.9% | -41.3% | 0.0% | n/a | -5.7% | -35.6% | didnt work |
| GB/UDV | $2.35 | $2.14 | -8.7% | $0.00 | n/a | +1.5% | -10.3% | |
| MVR/UDV | $0.74 | $0.55 | -26.2% | $0.00 | n/a | +59.7% | -85.9% |
3-Comparison — 90 Minute Session - Basic Relaxing Massage Package omega-wellness-4
Price: $58.00 → $84.00
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 1.6% | 0.7% | -56.8% | 0.0% | n/a | +5.1% | -61.9% | didnt work |
| GB/UDV | $0.93 | $0.58 | -37.4% | $0.00 | n/a | +1.6% | -39.0% | |
| MVR/UDV | $0.28 | $0.18 | -34.5% | $0.00 | n/a | +77.6% | -112.1% |
3-Comparison — 60 Minute Session - Basic Relaxing Massage Package omega-wellness-4
Price: $45.00 → $63.00
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 2.1% | 2.5% | +21.1% | 0.0% | n/a | +11.7% | +9.4% | inconclusive |
| GB/UDV | $0.94 | $1.59 | +69.5% | $0.00 | n/a | +13.1% | +56.5% | |
| MVR/UDV | $0.25 | $0.44 | +78.8% | $0.00 | n/a | +91.9% | -13.1% |
SF Context
Churn-threat classification from sales cases and tasks: sf data insufficient
No churn-threat keywords detected in recent cases or tasks.