om-therapy-6 · L3 - Massage · Wheat Ridge (Mountain)
Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)
| Option | List | Sell | Effective Margin | Units QTD | GB QTD |
|---|---|---|---|---|---|
| One Lymphatic Drainage Massage | $200.00 | $109.00 | 40.0% | 2 | $218.00 |
| 90 min Lymphatic Drainage Massage | $120.00 | $84.00 | 0.0% | 0 | $0.00 |
| 1 90 Minute Therapeutic Massage | $120.00 | $84.00 | 0.0% | 0 | $0.00 |
| 1 60 Minute Prenatal Massage | $119.99 | $65.00 | 40.0% | 1 | $65.00 |
| 1 60 Minute Therapeutic Massage | $119.99 | $65.00 | 40.0% | 1 | $65.00 |
Activity Timeline (sorted newest first)
- 2026-02-01 Margin change on 1 60 Minute Therapeutic Massage — 15.5% → 40.0% analysed below
- 2026-02-01 Margin change on 1 60 Minute Prenatal Massage — 15.5% → 40.0% analysed below
3-Comparison — 1 60 Minute Therapeutic Massage om-therapy-6
Margin: 15.5% → 40.0% (24.5pp)
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 0.8% | 0.3% | -64.1% | 0.7% | -61.9% | -66.9% | +2.8% | worked |
| GB/UDV | $0.39 | $0.37 | -7.4% | $0.33 | +10.6% | -87.7% | +80.3% | |
| MVR/UDV | $0.05 | $0.13 | +165.3% | $0.02 | +462.3% | -102.6% | +267.8% |
3-Comparison — 1 60 Minute Prenatal Massage om-therapy-6
Margin: 15.5% → 40.0% (24.5pp)
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 0.1% | 0.1% | +43.5% | 0.2% | -42.9% | -66.9% | +110.4% | worked |
| GB/UDV | $0.04 | $0.09 | +108.4% | $0.11 | -17.0% | -87.7% | +196.1% | |
| MVR/UDV | $0.01 | $0.02 | +198.2% | $0.02 | +7.0% | -102.6% | +300.8% |
SF Context
Churn-threat classification from sales cases and tasks: sf data insufficient
No churn-threat keywords detected in recent cases or tasks.