ocblueoceanspa-2-1 · L3 - Massage · Irvine (Pacific South)
Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)
| Option | List | Sell | Effective Margin | Units QTD | GB QTD |
|---|---|---|---|---|---|
| One 60 Min Lymphatic Drainage Massage | $218.00 | $130.80 | 0.0% | 0 | $0.00 |
| 60 Mins Couple Lymphatic drainage Massage | $428.00 | $278.20 | 0.0% | 0 | $0.00 |
| Two 60 Min Lymphatic Drainage Massage | $256.02 | $168.00 | 0.0% | 0 | $0.00 |
| Three 60 Min Lymphatic Drainage Massage | $384.02 | $248.00 | 0.0% | 0 | $0.00 |
Activity Timeline (sorted newest first)
- 2026-03-08 Price change on One 60 Min Lymphatic Drainage Massage — $80.00 → $109.20 analysed below
- 2026-02-01 Margin change on One 60 Min Lymphatic Drainage Massage — 37.1% → 30.0%
- 2026-01-17 Price change on One 60 Min Lymphatic Drainage Massage — $99.00 → $80.00
3-Comparison — One 60 Min Lymphatic Drainage Massage ocblueoceanspa-2-1
Change anchor: 2026-03-08
· 45d since change
Price: $80.00 → $109.20
Price: $80.00 → $109.20
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 3.2% | 2.3% | -26.8% | 0.0% | n/a | -15.4% | -11.4% | didnt work |
| GB/UDV | $2.76 | $2.59 | -6.3% | $0.00 | n/a | -14.8% | +8.5% | |
| MVR/UDV | $0.54 | $0.35 | -34.3% | $0.00 | n/a | +91.8% | -126.1% |
Promo-spend flag. GB/UDV improved but MVR/UDV did not — gains were likely absorbed by ILS / push campaigns. Investigate promo attribution before concluding the change worked.
SF Context
Churn-threat classification from sales cases and tasks: sf data insufficient
No churn-threat keywords detected in recent cases or tasks.