nurturing-hanz-therapeutic-massage-spa-2  ·  L3 - Massage  ·  Annapolis (East)

Owner: Mayra Florinda de Leon Ixcoy  ·  Manager: Edgar Rolando Flores Davila  ·  Division: Baltimore  ·  Stage:  ·  PDS: Massage - Deep Tissue

Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)

OptionListSell Effective MarginUnits QTDGB QTD
60 Minute Deep-Tissue or Swedish Massage with Hot Stones and Oil +Facial $250.00 $94.00 0.0% 0 $0.00
60-Minute Deep-Tissue or Swedish Massage with Hot Stones and Oil $150.01 $74.00 0.0% 0 $0.00

Activity Timeline (sorted newest first)

Signing signals (blue) are recent SF task completions or opportunity field changes — they may precede the margin/price shift appearing in billing data, because only vouchers sold AFTER the signing date bill at the new rate.

3-Comparison — 60-Minute Deep-Tissue or Swedish Massage with Hot Stones and Oil nurturing-hanz-therapeutic-massage-spa-2

Change anchor: 2025-11-01  ·  172d since change
Margin: 32.1% → 25.7% (-6.4pp)

Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.

Metric Before 30dAfter 30dΔ vs Before YoYΔ vs YoY Peer Δ (bf→after)Δ vs Peer Verdict
CVR 5.6% 5.7% +2.4% 0.0% n/a +8.6% -6.2% didnt work
GB/UDV $4.27 $5.30 +24.0% $0.00 n/a +13.4% +10.6%
MVR/UDV $0.93 $0.85 -8.2% $0.00 n/a +40.2% -48.3%
Promo-spend flag. GB/UDV improved but MVR/UDV did not — gains were likely absorbed by ILS / push campaigns. Investigate promo attribution before concluding the change worked.

3-Comparison — 60 Minute Deep-Tissue or Swedish Massage with Hot Stones and Oil +Facial nurturing-hanz-therapeutic-massage-spa-2

Change anchor: 2025-11-01  ·  172d since change
Margin: 30.5% → 25.5% (-4.9pp)

Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.

Metric Before 30dAfter 30dΔ vs Before YoYΔ vs YoY Peer Δ (bf→after)Δ vs Peer Verdict
CVR 2.6% 3.8% +49.2% 0.0% n/a +6.9% +42.3% inconclusive
GB/UDV $2.45 $4.11 +67.7% $0.00 n/a +10.4% +57.3%
MVR/UDV $0.48 $0.64 +32.3% $0.00 n/a +45.2% -13.0%
Promo-spend flag. GB/UDV improved but MVR/UDV did not — gains were likely absorbed by ILS / push campaigns. Investigate promo attribution before concluding the change worked.

SF Context

Churn-threat classification from sales cases and tasks: sf data insufficient

No churn-threat keywords detected in recent cases or tasks.

0 recent case(s) and 0 recent task(s) in 730-day lookback.