nurture-massage-1 · L3 - Massage · Santa Barbara (Pacific South)
Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)
| Option | List | Sell | Effective Margin | Units QTD | GB QTD |
|---|---|---|---|---|---|
| 60 - Minute Massage with Cupping - Choice of Swedish, Deep Tissue, or Sp... | $150.01 | $95.00 | 0.0% | 0 | $0.00 |
| 60 - Minute Massage - Choice of Deep Tissue, Swedish, or Sports | $140.01 | $85.00 | 0.0% | 0 | $0.00 |
| 60 - Minute Massage with Heat Therapy and CBD - Choice of Deep Tiss... | $160.00 | $74.99 | 0.0% | 0 | $0.00 |
Activity Timeline (sorted newest first)
- 2025-12-18 Price change on 60 - Minute Massage with Heat Therapy and CBD - Choice of Deep Tiss... — $60.00 → $80.00 analysed below
3-Comparison — 60 - Minute Massage with Heat Therapy and CBD - Choice of Deep Tiss... nurture-massage-1
Change anchor: 2025-12-18
· 125d since change
Price: $60.00 → $80.00
Price: $60.00 → $80.00
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 3.2% | 3.8% | +19.0% | 0.0% | n/a | -13.2% | +32.2% | worked |
| GB/UDV | $2.72 | $3.21 | +17.8% | $0.00 | n/a | -11.5% | +29.3% | |
| MVR/UDV | $0.46 | $0.62 | +36.5% | $0.00 | n/a | -176.7% | +213.2% |
SF Context
Churn-threat classification from sales cases and tasks: sf data insufficient
No churn-threat keywords detected in recent cases or tasks.