nova-therapeutic-massage-ltd-3 · L3 - Massage · Arlington (East)
Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)
| Option | List | Sell | Effective Margin | Units QTD | GB QTD |
|---|---|---|---|---|---|
| One 55-Minutes Signature Massage (Mon - Fri: 10am-3pm Only) | $139.00 | $79.23 | 25.0% | 8 | $633.84 |
Activity Timeline (sorted newest first)
- 2025-07-01 Margin change on One 55-Minutes Signature Massage (Mon - Fri: 10am-3pm Only) — 27.3% → 25.0% analysed below
3-Comparison — One 55-Minutes Signature Massage (Mon - Fri: 10am-3pm Only) nova-therapeutic-massage-ltd-3
Change anchor: 2025-07-01
· 295d since change
Margin: 27.3% → 25.0% (-2.3pp)
Margin: 27.3% → 25.0% (-2.3pp)
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 2.0% | 6.3% | +217.1% | 0.0% | n/a | +22.9% | +194.2% | worked |
| GB/UDV | $1.51 | $4.79 | +217.1% | $0.00 | n/a | +12.3% | +204.7% | |
| MVR/UDV | $0.18 | $0.70 | +298.2% | $0.00 | n/a | +18.5% | +279.7% |
SF Context
Churn-threat classification from sales cases and tasks: sf data insufficient
No churn-threat keywords detected in recent cases or tasks.