nova-massage-fort-worth · L3 - Massage · Fort Worth (South Central)
Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)
| Option | List | Sell | Effective Margin | Units QTD | GB QTD |
|---|---|---|---|---|---|
| 60 Min Swedish or Lomi Lomi Massage w/Essential Oil, Hot Stones + $5 Gift Card | $100.00 | $70.00 | 0.0% | 0 | $0.00 |
| 45 Min Couples Swedish/Lomi Lomi Massage w/Essential Oil,Stones+ 2 $5 GiftCards | $170.00 | $119.00 | 25.0% | 13 | $1,547.00 |
| 60 Min Couples Swedish/Lomi Lomi Massage w/Essential Oil,Stones + 2 $5 GiftCards | $200.00 | $140.00 | 0.0% | 0 | $0.00 |
| 45 Min Swedish or Lomi Lomi Massage w/Essential Oil, Hot Stones + $5 Gift Card | $85.00 | $59.50 | 25.0% | 15 | $892.50 |
Activity Timeline (sorted newest first)
- 2025-10-10 Price change on 60 Min Swedish or Lomi Lomi Massage w/Essential Oil, Hot Stones + $5 Gift Card — $65.00 → $70.00 analysed below
- 2025-10-09 Price change on 45 Min Couples Swedish/Lomi Lomi Massage w/Essential Oil,Stones+ 2 $5 GiftCards — $99.00 → $119.00 analysed below
- 2025-10-08 Price change on 45 Min Swedish or Lomi Lomi Massage w/Essential Oil, Hot Stones + $5 Gift Card — $52.00 → $59.50 analysed below
3-Comparison — 45 Min Swedish or Lomi Lomi Massage w/Essential Oil, Hot Stones + $5 Gift Card nova-massage-fort-worth
Price: $52.00 → $59.50
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 1.4% | 0.9% | -37.0% | 0.0% | n/a | -1.5% | -35.5% | didnt work |
| GB/UDV | $0.79 | $0.68 | -14.4% | $0.00 | n/a | -1.2% | -13.2% | |
| MVR/UDV | $0.12 | $0.10 | -10.5% | $0.00 | n/a | +48.2% | -58.7% |
3-Comparison — 60 Min Swedish or Lomi Lomi Massage w/Essential Oil, Hot Stones + $5 Gift Card nova-massage-fort-worth
Price: $65.00 → $70.00
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 1.0% | 2.3% | +136.1% | 0.0% | n/a | -4.5% | +140.7% | worked |
| GB/UDV | $0.67 | $1.84 | +174.7% | $0.00 | n/a | -5.3% | +180.0% | |
| MVR/UDV | $0.10 | $0.23 | +136.2% | $0.00 | n/a | +17.8% | +118.4% |
3-Comparison — 45 Min Couples Swedish/Lomi Lomi Massage w/Essential Oil,Stones+ 2 $5 GiftCards nova-massage-fort-worth
Price: $99.00 → $119.00
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 0.9% | 2.4% | +157.0% | 0.0% | n/a | -7.2% | +164.2% | worked |
| GB/UDV | $0.94 | $2.89 | +208.9% | $0.00 | n/a | -9.7% | +218.6% | |
| MVR/UDV | $0.17 | $0.41 | +149.9% | $0.00 | n/a | +17.2% | +132.6% |
SF Context
Churn-threat classification from sales cases and tasks: sf data insufficient
No churn-threat keywords detected in recent cases or tasks.