north-star-massage-2-7 · L3 - Massage · canal fulton (Midwest)
Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)
| Option | List | Sell | Effective Margin | Units QTD | GB QTD |
|---|---|---|---|---|---|
| One 60-Minute Massage | $80.00 | $53.60 | 33.0% | 5 | $268.00 |
| 50% off one 60 min massage | $70.00 | $35.00 | 0.0% | 0 | $0.00 |
| One 90-Minute Massage | $110.00 | $73.70 | 33.0% | 10 | $737.00 |
Activity Timeline (sorted newest first)
- 2026-01-08 Price change on One 60-Minute Massage — $50.25 → $53.60 analysed below
- 2025-09-23 Price change on One 60-Minute Massage — $67.50 → $50.25
- 2025-08-01 Margin change on One 90-Minute Massage — 10.0% → 33.0% analysed below
- 2025-05-19 Price change on One 60-Minute Massage — $63.00 → $50.25
- 2025-05-17 Price change on One 90-Minute Massage — $90.30 → $70.35
3-Comparison — One 90-Minute Massage north-star-massage-2-7
Margin: 10.0% → 33.0% (23.0pp)
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 0.9% | 1.1% | +22.7% | 0.0% | n/a | -9.6% | +32.3% | worked |
| GB/UDV | $0.65 | $1.07 | +64.9% | $0.00 | n/a | -7.0% | +71.9% | |
| MVR/UDV | $0.08 | $0.35 | +343.6% | $0.00 | n/a | -141.9% | +485.5% |
3-Comparison — One 60-Minute Massage north-star-massage-2-7
Price: $50.25 → $53.60
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 5.6% | 2.7% | -52.3% | 1.1% | +146.7% | -24.8% | -27.5% | didnt work |
| GB/UDV | $2.81 | $1.43 | -49.2% | $0.54 | +163.1% | -22.5% | -26.6% | |
| MVR/UDV | $0.72 | $0.33 | -54.2% | $0.16 | +101.6% | +107.6% | -161.8% |
SF Context
Churn-threat classification from sales cases and tasks: sf data insufficient
No churn-threat keywords detected in recent cases or tasks.