nicole-s-house-of-beauty-3  ·  L3 - Massage  ·  Petersburg (East)

Owner: Jaqueline Contreras Olivares  ·  Manager: Carlos Enrique Vasquez Ruano  ·  Division: Richmond, VA  ·  Stage:  ·  PDS: Massage - Therapeutic

Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)

OptionListSell Effective MarginUnits QTDGB QTD
One 60 Minute Therapeutic Massage $75.00 $52.50 0.0% 0 $0.00
One 60 Minute Deep Tissue Massage $82.00 $57.40 0.0% 0 $0.00
Three 60 Minute Deep Tissue Massages $246.00 $172.20 0.0% 0 $0.00
One 90 Minute Therapeutic Massage $105.00 $72.00 0.0% 0 $0.00
One 90 Minute Deep Tissue Massage $110.00 $75.00 0.0% 0 $0.00
Three 60 Minute Therapeutic Massages $216.00 $145.00 0.0% 0 $0.00

Activity Timeline (sorted newest first)

Signing signals (blue) are recent SF task completions or opportunity field changes — they may precede the margin/price shift appearing in billing data, because only vouchers sold AFTER the signing date bill at the new rate.

3-Comparison — Three 60 Minute Deep Tissue Massages nicole-s-house-of-beauty-3

Change anchor: 2025-07-30  ·  266d since change
Price: $159.00 → $172.20

Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.

Metric Before 30dAfter 30dΔ vs Before YoYΔ vs YoY Peer Δ (bf→after)Δ vs Peer Verdict
CVR 0.6% 1.9% +193.5% 0.0% n/a +7.5% +186.0% worked
GB/UDV $1.00 $3.19 +217.9% $0.00 n/a +10.6% +207.3%
MVR/UDV $0.11 $0.80 +631.1% $0.00 n/a -186.4% +817.4%

3-Comparison — One 60 Minute Therapeutic Massage nicole-s-house-of-beauty-3

Change anchor: 2025-07-25  ·  271d since change
Price: $49.00 → $52.50

Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.

Metric Before 30dAfter 30dΔ vs Before YoYΔ vs YoY Peer Δ (bf→after)Δ vs Peer Verdict
CVR 4.0% 4.2% +7.0% 0.0% n/a -2.5% +9.5% didnt work
GB/UDV $1.94 $2.42 +25.0% $0.00 n/a +19.8% +5.2%
MVR/UDV $0.51 $0.65 +26.4% $0.00 n/a +87.2% -60.8%
Promo-spend flag. GB/UDV improved but MVR/UDV did not — gains were likely absorbed by ILS / push campaigns. Investigate promo attribution before concluding the change worked.

SF Context

Churn-threat classification from sales cases and tasks: sf data insufficient

No churn-threat keywords detected in recent cases or tasks.

0 recent case(s) and 0 recent task(s) in 730-day lookback.