new-spa-hh-spa-1 · L3 - Massage · Rego Park (Northeast)
Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)
| Option | List | Sell | Effective Margin | Units QTD | GB QTD |
|---|---|---|---|---|---|
| 90 Minute Full Body Massage | $80.00 | $49.00 | 0.0% | 0 | $0.00 |
| 60 Minute Full Body Massage | $78.00 | $59.00 | 30.0% | 33 | $1,947.00 |
| 60 Minute Couples VIP Room Massage | $156.00 | $115.00 | 29.8% | 36 | $4,128.50 |
| 30-Minute Mini Facial and 60-Minute Full Body Massage with Hot Stones | $118.01 | $89.00 | 30.0% | 8 | $712.00 |
Activity Timeline (sorted newest first)
- 2025-12-01 Margin change on 60 Minute Couples VIP Room Massage — 32.2% → 30.0% analysed below
- 2025-11-26 Price change on 60 Minute Full Body Massage — $69.00 → $59.00 analysed below
- 2025-11-26 Price change on 60 Minute Couples VIP Room Massage — $135.00 → $115.00
- 2025-11-01 Margin change on 60 Minute Full Body Massage — 41.0% → 31.1%
- 2025-09-10 Price change on 60 Minute Couples VIP Room Massage — $109.00 → $135.00
- 2025-09-08 Price change on 60 Minute Full Body Massage — $55.00 → $69.00
3-Comparison — 60 Minute Couples VIP Room Massage new-spa-hh-spa-1
Margin: 32.2% → 30.0% (-2.2pp)
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 2.1% | 1.0% | -53.2% | 0.0% | n/a | -5.3% | -47.9% | didnt work |
| GB/UDV | $2.61 | $1.13 | -56.7% | $0.00 | n/a | -2.0% | -54.7% | |
| MVR/UDV | $0.64 | $0.24 | -61.9% | $0.00 | n/a | +446.1% | -508.0% |
3-Comparison — 60 Minute Full Body Massage new-spa-hh-spa-1
Price: $69.00 → $59.00
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 1.2% | 2.1% | +73.4% | 0.0% | n/a | +17.8% | +55.6% | worked |
| GB/UDV | $0.82 | $1.37 | +67.9% | $0.00 | n/a | +18.2% | +49.6% | |
| MVR/UDV | $0.19 | $0.32 | +73.4% | $0.00 | n/a | +53.2% | +20.2% |
SF Context
Churn-threat classification from sales cases and tasks: sf data insufficient
No churn-threat keywords detected in recent cases or tasks.