new-spa-7 · L3 - Massage · Franklin Lakes (Northeast)
Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)
| Option | List | Sell | Effective Margin | Units QTD | GB QTD |
|---|---|---|---|---|---|
| Couples 60-Minute Deluxe Relaxing Body Massage with Allergy Free Oil & Hot Stone | $199.00 | $119.00 | 16.0% | 10 | $1,190.00 |
| 50-Minute Deluxe Relaxing Body Massage with Allergy Free Oil & Hot Stones Treatm | $89.00 | $39.00 | 0.0% | 0 | $0.00 |
| Couples 120Mins Therapeutic Massage including 60Mins Body and 60Mins Foot Reflex | $396.99 | $206.00 | 0.0% | 0 | $0.00 |
| 90 Minutes Deep Tissue Body Massage with Allergy Free Oil and Hot Stone Treatmen | $170.00 | $85.00 | 0.0% | 0 | $0.00 |
| 90min Couples Exp 60Min Body Massage & 30Min Foot Reflex w AF Oil & Hot Stone | $278.97 | $149.00 | 20.0% | 1 | $149.00 |
| 60-Minute Deluxe Relaxing Body Massage with Allergy Free Oil & Hot Stones Treatm | $99.00 | $69.00 | 16.0% | 1 | $69.00 |
| 60 Minutes Deep Tissue Body Massage with Allergy Free Oil and Hot Stone Treatme | $118.00 | $59.00 | 0.0% | 0 | $0.00 |
| Couples 90Mins Therapeutic Massage including 60Mins Body and 30Mins Foot Reflex | $250.00 | $168.00 | 0.0% | 0 | $0.00 |
| Couples 50-Minute Deluxe Relaxing Body Massage with Allergy Free Oil & Hot Stone | $168.99 | $85.00 | 0.0% | 0 | $0.00 |
Activity Timeline (sorted newest first)
- 2026-03-25 Price change on Couples 60-Minute Deluxe Relaxing Body Massage with Allergy Free Oil & Hot Stone — $168.00 → $119.00 analysed below
- 2025-11-01 Margin change on 60-Minute Deluxe Relaxing Body Massage with Allergy Free Oil & Hot Stones Treatm — 19.1% → 16.0% analysed below
- 2025-10-26 Price change on 60-Minute Deluxe Relaxing Body Massage with Allergy Free Oil & Hot Stones Treatm — $85.00 → $69.00
- 2025-05-07 Price change on 60-Minute Deluxe Relaxing Body Massage with Allergy Free Oil & Hot Stones Treatm — $55.00 → $85.00
- 2025-05-07 Price change on Couples 60-Minute Deluxe Relaxing Body Massage with Allergy Free Oil & Hot Stone — $107.00 → $168.00
3-Comparison — 60-Minute Deluxe Relaxing Body Massage with Allergy Free Oil & Hot Stones Treatm new-spa-7
Margin: 19.1% → 16.0% (-3.1pp)
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 1.2% | 2.2% | +91.8% | 0.0% | n/a | -56.7% | +148.5% | worked |
| GB/UDV | $0.91 | $1.64 | +80.0% | $0.00 | n/a | -56.8% | +136.7% | |
| MVR/UDV | $0.11 | $0.21 | +82.2% | $0.00 | n/a | -70.7% | +152.9% |
3-Comparison — Couples 60-Minute Deluxe Relaxing Body Massage with Allergy Free Oil & Hot Stone new-spa-7
Price: $168.00 → $119.00
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 1.1% | 2.9% | +169.9% | 2.4% | +18.7% | +71.1% | +98.9% | worked |
| GB/UDV | $1.79 | $3.42 | +91.2% | $2.64 | +29.8% | +61.2% | +30.0% | |
| MVR/UDV | $0.32 | $0.52 | +60.1% | $0.40 | +30.0% | +149.7% | -89.6% |
SF Context
Churn-threat classification from sales cases and tasks: sf data insufficient
No churn-threat keywords detected in recent cases or tasks.